PROPOSED TO
THE COMMUNIST PARTY OF THE PEOPLE’S
REPUBLIC OF CHINA
递交人
Submitted by
迈克尔 道格拉斯 卡林
Michael Douglas Carlin
中国主权电影基金
CHINESE SOVEREIGN FILM FUND
世界的权利中心
GLOBAL CENTERS OF POWER
近年来北京已经发展成为全球三大权力中心之一。中国的政策和投资也正在改变着全球市场走势、影响着全球政治局势。中国作为世界上最大的消费市场,无疑引来全球许多公司和政府的关注。
Beijing
has emerged as one of the three great global centers of power. Chinese policy
and investment are moving markets and influencing global politics. The largest
consumer market on the planet is a strong incentive for corporations and
governments of the world to woo China.
经历了2007年至2008年的经济危机之后,纽约力克华盛顿成为美国的金融中心。然而真正的金融财证权还是掌握在首府华盛顿。中国政府也亟需通过复杂的引导以求对华盛顿施加影响。外国政府对本国经济的干预程度会受到诸多限制。然而对美国本土企业和公民的限制就微乎其微。美国为中国提供了平等的机会。当美国最高法院允许企业对美国政界进行上不封顶的竞选捐款时,创造了一条能够令财力雄厚的企业对华盛顿施加越来越大的影响的道路。
New York
was supplanted by Washington D.C. as the financial capital of America after the
financial crisis in 2007-2008. True financial power now rests in the Nation’s
Capital. China is going to have to navigate some complicated waters to have
influence in Washington D. C.. There are regulations on what amount of lobbying
a foreign government can conduct. There are, however, fewer restrictions on what
American companies or citizens can do. America has paved the way for Chinese
parity. When the United States Supreme Court allowed unlimited campaign
contributions by corporations into politics, a path was created for wealthy
corporations to have a growing influence in Washington.
好莱坞是另一个全球权力中心。好莱坞能够通过电视、广播、报纸和动画电影等诸多途径进行信息传递,以影响每个政府(地方,郡县,州,联邦以及每个世界公民)的决策行为。好莱坞可能成为中国政府的一个重要信息中心,对好莱坞的投资既是重要的,也是必要的。中国政府会发现好莱坞将成为能够令其提高影响力的吉祥宝地。中国已经在好莱坞有所建树,李安、成龙、吴宇森等人就是响当当的好莱坞品牌。中国正处在一个有利位置,其一方面通过以上知名品牌增加与好莱坞的紧密联系,同时另一方面也在好莱坞建立并拓展中国的导演人才储备。
Hollywood
is another center of Global Power. Hollywood is able to send messaging through
television, radio, newspapers, and motion pictures to influence the
decision-making arms of every government – local, county, state, and federal
and every global citizen. Hollywood can become an important messaging center
for the Chinese government and investment into Hollywood is not only important
but it is essential. The Chinese Government will find that Hollywood will be a
profitable venue to achieve influence. China already has many avenues into
Hollywood through well-established Hollywood brands like John Woo, Jackie Chan,
Ang Lee, and others. China is well positioned to strengthen their ties to
Hollywood through these brands while growing a much deeper filmmaking talent pool.
通过设立主权电影基金对中国电影业进行投资是一个让中国在好莱坞发出强有力声音并且让中国本土电影制作者用好莱坞叙事模式讲述中国故事的绝佳途径。好莱坞不断从北美六百余年的历史中挖掘故事,那么拥有八千年悠久历史文化的中国该有更多故事要讲吧!通过对中国导演在电影制作领域的多方面培训,这些中国故事将可以通过最先进的技术来讲述。
Investment
in the Chinese Film Industry through the establishment of a Sovereign Film Fund
is an excellent way to achieve a significant Chinese voice in Hollywood and
grow an indigenous pool of storytellers that use the Hollywood Storytelling Style to
tell Chinese Stories. Hollywood has been mining stories from North America’s
600-year history. There are many stories to be mined from the 8000 years of
Chinese history. These stories can be told using state of the art technology by
training Chinese Nationals in every aspect of filmmaking.
中国战略
THE CHINESE STRATEGY
终止歧视,是通往成功的钥匙。
Ending
discrimination is a key to success.
拿破仑被普遍视为是有史以来第一个通过自身功绩而非血统而荣登大统的君主,但是至少有两段类似的中国古代史是发生在拿破仑之前的。黄帝和成吉思汗都建立了有类似法制秩序的社会,并且都是依靠自己的能力和成就组建了强大的联盟,而非出身。
Napoleon
is generally credited as the first ruler that promoted based upon merit instead
of lineage but there are at least two eras in ancient Chinese history that
predate Napoleon. The First Emperor and Genghis Kahn both created a society
subservient to the law (rule of law) and built very strong alliances by only
promoting based upon ability and accomplishment… not birth.
现在的美国正通过一项行动来杜绝歧视,这一行动也令中国有兴趣去支持并推动其进行。如果种族歧视、厌女情结和各种盲从行为依旧持续,那么就不会有中国人在美国或者其他海外国家取得成功。洛杉矶(好莱坞)有着世界上有史以来最多元化的社会环境。洛杉矶应该成为所有结束种族主义和歧视运动的目标城市,中国需要把对该关键问题施加影响提上日程以取得成功。
There is
a movement today in America toward ending discrimination and it is in China’s
best interest to support and move that agenda forward. There can be no Chinese
success in America and abroad if there are bastions of racism, misogyny, or
bigotry. Los Angeles (Hollywood) is the most diverse community that has ever
existed in the history of the planet. Los Angeles should be the target of any
campaign to end racism and discrimination and the Chinese agenda will need to
exert influence over this key principle in order to achieve success.
设想亿万人民起誓永不因为任何原因歧视任何人该是多么一副宏伟的景象。中国的战略应该包括只和接受了这样起誓的人进行贸易往来。
Picture
a world where billions of people take an oath never to discriminate against any
human for any reason. The Chinese strategy should include only doing business
with people that have taken this oath.
冒险——14亿和3.25亿
ADVANTAGE – 1.4 BILLION vs. 325 MILLION
中国最大的资源是人口。对拥有世界五分之一人口的中国来说,中国战略上应该输出人才,让他们去学习并且在全球获得权力地位。想象一下,美国拥有4.25亿人口,而其中有1亿是中国人。大量中国人在美国行使投票权,中国在世界舞台上将拥有更大的影响力。中国的孩子们应接受教育并给予通往成功的工具,然后送他们去国外培养技能,这些技能当他们回到国内时是具有极大价值的。
China’s
greatest resource is people. With one in five people on the planet Chinese
strategy should be to export people and have them learn and achieve positions
of power around the globe. Picture America with a population of 425 million
people – 100 million of them Chinese. China would have a stronger influence on
the global stage with a significant population of Chinese people voting in
America. Children should be educated and given the tools for success and then
sent abroad to develop skills that can be of value back home in China.
对中国人的教育进行投资是成功的关键,因为英语和其他语言教育的盛行已经使中国融入到世界。中国学生的交换项目应得到进一步发展并为文化交流创造机遇。
Investment
in Chinese Education is the key for success as English and other languages are
taught from birth to fully integrate China into the rest of the world. Chinese
exchange programs can be developed to create opportunities for cultural
exchanges.
除此之外,中国公民移民美国再创新高。目前美国也在积极开展移民项目以刺激美国经济发展。中国应重视这个项目,并且尽可能多的派遣努力工作的人来到美国就业和创业。
Additionally,
Chinese Nationals can immigrate to America in record numbers. Right now there
is an immigration program to stimulate the American Economy. China should
embrace this program and send as many hard working people to America as
possible to start and own businesses there.
在美国的美籍华人数量现已达四百万人,这数字是多么的惊人。中国可以倡导这些美籍华人进行“寻根”。通过授予美籍华人奖学金鼓励他们的孩子学习普通话,并在其大学阶段去体会中国的文化。如果这些最优秀,最聪明的学生肯花费时间和精力去“寻根”和学习中国传统文化,他们将被授予全额奖学金。如果这四百万美籍华人都变得更接近、贴合中国传统文化之后会怎么样呢?如果他们成为了美国受到最优质教育的一批人会怎么样呢?他们会作为有文化并且富有的利益相关者去施加更大的影响。
The
Chinese/American Population is already significant in America at nearly four
million people. China can promote the Chinese/American’s understanding of their
roots. Granting scholarships to Chinese/American Children to learn Mandarin as
well as to experience China during a part of their college education. Full ride
Scholarships can be granted to the best and brightest students with a condition
that they spend time studying their roots and Chinese heritage. What if the
four million Chinese/American people became more integrated into Chinese
culture? What if they became the most educated citizens in America? They would
exert far more influence as educated and wealthy stakeholders!
对美国的战略投资
STRATEGIC INVESTMENT IN AMERICA
中国企业应受到鼓励以对美国进行战略性投资。这些投资可以以影响美国的中心为目标。应雇佣律师和法律顾问来确保任何以及所有的投资都符合美国的法律法规,同时中国应该要求这些企业完全服从于美国政府的管理,以此来保护这些投资。
Companies
in China can be encouraged to make strategic investments in America. These
investments could target influence centers in America. Lawyers and consultants
can be hired to make sure that any and all investing complies with every rule
and regulation in America and then China should demand that companies remain in
full compliance with the United States Government to protect these investments.
扩大建设中国电影业
BUILDING OUT THE CHINESE FILM INDUSTRY
世界上最大的消费者市场却有一个欠发达的电影业。对这一市场份额的扩建能够带来显著的收益流增长,同时也能建立更高的平台以对好莱坞施加影响。拥有强大电影业的另一个好处是可以运用这一平台向中国人民传播讯息。好莱坞已经做好了抓住这次机会的充分准备,因为这会使他们获得13亿观看好莱坞和中国合拍片的新消费者。
The
world’s largest consumer market has an underdeveloped film industry. Building
out this market segment can create a significant revenue stream while creating
a platform to influence Hollywood. An additional benefit of a more developed
film industry is the ability to use this platform for messaging to the Chinese
people. Hollywood is ready to embrace this opportunity as they reach 1.3
billion new consumers with Hollywood/China created content.
设立电影基金
ESTABLISH FILM FUND
电影和电视通常是重要的投资工具,与此同时它们也因其所能够施加的影响而承担着巨大的战略意义。美国人平均每天看5个小时的电视。可见影视是影响人们行为方式的一项重要工具。中国可以通过设立电影基金来进入这一重要的信息传播领域。
Movies
and television are great investment vehicles but they are also strategically
important for the influence they exert. Americans watch on average 5 hours of
television per day. That is a significant vehicle to influence human behavior.
China can tap into this important messaging center by the establishment of a
film fund.
典型的电影融资模式包括:对特定地域、有线网络预售影片,天使基金,独立或者工作室的投资,银行过桥贷款,捐税鼓励(税率优惠)和市场营销资金。一部电影往往是由这些元素组合而成的复合物,并且绝大多数影片是并不盈利。
Typical
film finance models include pre-sales of movies to select territories, cable
networks, angel investor funds, independent or studio financing, bridge loans
from banks, tax incentives, and marketing funding. Each film is usually a
patchwork quilt of these ingredients and most films fail to make a profit.
那么,如果中国政府成立一个不从属于其他任何投资者的电影基金会怎样呢?如果这个基金要求经济上有所回报?这将是第一个有机会赚钱的国家资助的基金(参见附件里的挪威电影基金研究)。要求经济上的回报是经济收益和控制版权的第一步。中国主权电影基金会一直是电影版权的持有者,直到电影制作者归还资金。基金会的许可协议可以帮助影片提供宣传地域和更多的周边产品,以降低宣传费。如果资金不被归还,那基金会有权保有作品版权的置留权。使用美国的UCC-1是保护基金会对作品版权置留权的极佳途径。当影片开始赢利,置留权便可归还作者,回笼资金也是板上钉钉的事情了。
What if
the Chinese Government established a film fund that never subordinated their
investment to any other investor? Their fund was in first position recoupment
from all markets and all mediums from the first dollar gross? It would be the
first State Sponsored fund to ever stand a chance of making money. (see the
attached study of the Norwegian Film Fund.) Insisting on remaining in first
position recoupment is the first step to making money and controlling the
copyright. The Chinese Sovereign Film Fund would become the copyright holder
until the fund is paid back and meaningful profits can then be sent to the
filmmakers. Licensing deals will be struck that provide territories and
ancillaries with a steady stream of product in exchange for low distribution
fees and control over costs. The fund is first to be paid back and unless and
until funds are paid back a lien on the copyright is not released. An excellent
way to accomplish this is through the use of a UCC-1 in the United States
securing a lien on the copyright of each film. When the film crosses the
break-even threshold the lien is released and profit participation is
triggered.
有成片而无营销资金,影片和制片方就会在发行商面前显得十分被动,利益也无法保证,影片往往入不敷出,花费多余盈利,无法保证投资人的收益。中国主权电影基金应该提前开出市场营销资金,成功就唾手可得了。
Having a
completed film with no marketing dollars attached necessitates going “hat in
hand” to a distributor that will put the interests of the film and producers
behind the distributor’s interests. Expenses often seem to outdistance revenues
to evade paying profit participations or investors back. The budget of each
film should include marketing funds to mitigate risk. The Chinese Sovereign
Film Fund should advance the marketing dollars for each film so that success is
all but guaranteed.
中国主权电影基金会代表必须负责签署、批准所有重要的协议,包括批准每一部电影的制片、发行和市场营销过程中所需的预算协议。同时主要销售行为需要得到基金会的同意,包括所有的院线放映、地区发行、有线网络发行和数码下载。
The
Chinese Sovereign Film Fund representatives must sign off on every significant
deal for every film including expenses in the production process, distribution,
and marketing. Also, major sales must have approval of The Chinese Sovereign
Film Fund. That includes any theatrical distribution, territory sales, cable
sales, or digital downloads.
中国主权电影基金对影片或市场的甄选需有战略上和文化上的相关准则。这些准则可以随着中国政府利益的变化而改变。如果被提上日程,中国主权电影基金将开窗一条电影制作的全新之路。
The
Chinese Sovereign Film Fund must have certain criteria of culture and strategic
interest met in order to fund a film or marketing. These criteria can change
over time as the interests of the Chinese Government change. The Chinese
Sovereign Film Fund would create an innovative approach to making films as it
advances the Chinese agenda.
中国的院线发行
CHINESE THEATRICAL DISTRIBUTION
在美国,只有电影最终在电影院取得成功时,其所有电影辅助设备的价值才能够得以实现。影片的发行带动所有其他的收益。中国,毫无疑问,这一点也是相同的。
In America the value of all ancillaries is determined when a film is
successful in the theaters. The theatrical distribution drives all other
revenues. China, will no doubt, create a similar system.
在中国,人均银幕数量是全世界最少的。美国平均7800个人拥有一块银幕,但是中国112000个人才能拥有一块银幕。这并不是说让中国增加16000块银幕以使其与美国的人均银幕数相持平,事实上中国在部分城市开设10000-15000块银幕这一举动也在拉近着这一差距。
In China, the movie screens per capita, is among the lowest in the
world. The United States has one screen per 7,800 people and China has only one
screen for every 112,000 people. It is not suggested that China open 160,000
movie screens to be on par with the United States but certainly this gap can be
closed with a significant footprint of 10,000 - 15,000 movie screens being
opened in many cities with strong demographics.
用老式的建筑技巧和方式去建造影院是没有必要的。在零售、办公以及居住密集的多功能区内采用多元化的数码放映技术将是成功的关键。请记住虽然家庭娱乐在战略上是适合中国的,因为中国孩子一周七天都要去学校。在美国,孩子们周六日有机会去电影院看电影,这使得周末票房至关重要。中国的票房收益多数来自夜场电影,因此观影的窗口渠道可能会略小于其他国家,这份统计的目标人群可能是16-30岁的年轻人。
There is no need to build theaters using old technology. Multiplexes
using digital projection in mixed use facilities where retail, offices, and
residences in the heart of dense areas will provide the greatest opportunity
for success. Keep in mind that although family entertainment seems to be a
strategic fit with China that all school age children attend school seven days
a week. In America children have the weekend off and are available to see
movies in theaters during the day on Saturday and Sunday, which makes the
weekend box office so important. In China most of the theatrical revenues are
going to come from evening shows and therefore the window for seeing movies may
be slightly smaller than in other countries. The demographics may be more
aligned to 16 – 30 year olds.
万达在影院建设领域独树一帜。他们的努力应该得到支持。他们同时还在做出很多别的努力,其他的公司也在认准了并且想要抓住机会一争高下。
Wanda is doing a great job of building theaters. Their effort should be
supported. There are other efforts as well and even more companies will
recognize and seize this opportunity.
副业收入的增长
DEVELOPMENT
OF ANCILLARY REVENUE
中国电影只有15%的收益来自于副业,这告诉我们中国电影的副业收入有巨大的发展潜力和空间。合作伙伴应该从现有的中国公司里甄选,这些被选中的公司会因为基金会提供给他们进入电影业的机会而收获颇丰。
Since only about 15% of revenue from motion picture distribution in
China comes from ancillary revenue there exists a tremendous opportunity to
build out this sector of the Chinese film market. Partnerships should be sought
within China and the existing Chinese companies’ efforts will be enhanced by
providing them access to the films produced by the fund.
所涉及的领域包括DVD销售,下载,电视和其他销售渠道。为了辅助副业收入的增长,政府可以加大力度,打击盗版行为。
Areas to consider are DVD sales, digital downloads, television, and
miscellaneous other revenue streams. In the build out of ancillary revenue the
Chinese Government can be very supportive of helping augment this revenue
stream by helping the Industry crack down on piracy.
数字发行
DIGITAL
DISTRIBUTION
电视在中国30岁以上的人群中广泛流行。多数30岁以下的人都是通过互联网查询自己所需要的信息。不少人士通过非法的手段进行网络检索,但是尽管随着制度的不断完善,这一趋势仍将继续,电视为了保持和年轻人的之间联系,争取年轻观众也将不断寻找提升自己数码策略的方法。
Television is largely watched in China by an audience that is 30 and
above. Most people under 30 are already getting their content from online
sources. In many cases they are doing this on an illegal basis but as
regulations improve these trends are going to continue and television that
currently struggles in connecting with younger audience will also seek to
improve their digital strategies.
中国的数码下载趋势正在资本化。现代科技可以在不具备昂贵的基础设施的条件下对中国消费者提供多种屏幕下的视觉感受:机顶盒连接电视机,电脑和网络电话。这样一来,这种发行方式的花销相比建造影院就会节省许多。建筑影院需要的建材费用,地产费用,劳动力费用远远高于数码发行所产生的费用。随着好莱坞数码发行体系的日益完善,网络收益也日渐增长。中国在这一趋势中将获益非凡。
China is well placed to capitalize on the digital download trend.
Without expensive infrastructure already in place modern technology can be
employed to create a viewing experience on the multiple screens available to
Chinese consumers including: Set-top-box connected television sets, computers,
tablets, and cellular telephones. The cost associated with this delivery system
as relatively low compared to theatrical brick and mortar real estate and labor
and or capital-intensive distribution outlets. As Hollywood moves toward more
digital distribution net revenue has been increasing. China is uniquely
situated to benefit from this trend.
有些公司针对中国开发了下载平台,就像iTunes,葫芦网,亚马逊和网飞公司一样。电视公司也可以帮助数字发行。
Some companies are creating server farms and platforms to download
movies in the Chinese market as a great opportunity patterned after iTunes,
Hulu, Amazon and Netflix. Television companies may be well placed to help build
out digital distribution.
现有的中国公司
CURRENT CHINESE
COMPANIES
由现有的中国公司来扩大建设中国电影工业。关注和涉及好莱坞工作室一直都是一个好选择。但是对现有的中国制片和宣传公司的扶持一直是首要工作。合作而非竞争是扩大中国电影市场的关键。当为中国电影业想出一条战略轨迹时,引入“顾问”是行之有效的,但这些顾问应尽可能快的被了解中国文化的中国人所取代。
Look no further than the
existing Chinese companies to build out the Chinese Film Industry. Involving
Hollywood Studios is always an option. But supporting existing Chinese
Production and Distribution Companies should always be the priority. Cooperation not competition is the key to building out the Chinese
Film Industry. Importing “consultants” can be effective when building out a
strategic part of the Chinese Film Industry but those consultants should be
replaced as quickly as possible with Chinese Nationals that understand the
Chinese Culture.
剧本
SCREENPLAY
剧本在好莱坞是基础中的基础。每一部提交上去的剧本都会被仔细地检查评估其内容对发行有何影响。只有最好的极少数能够通过审查。一旦剧本确定下来,就要开始决定这部影片是使用一半英文、一半中文(法语、意大利语、德语等等)进行拍摄,在所有市场上映,还是从一开始就同时地拍两个版本,用不同的语言。
Screenplays
are the foundation of Hollywood. Each screenplay submitted should be carefully
evaluated for inclusion into the production process. Only the best screenplays
should be considered. Once the screenplay is selected a determination should be
made on producing the film as a 50% Chinese/50% English (French, Italian,
German, etc.) movie that will play in all markets or shooting the film in two
languages simultaneously.
如果确定片子用两种语言拍摄,那么就需要中国导演对演员进行指导,而这个中国导演在影片拍摄的整个过程中,都要和组里和海外导演一起工作。中国演员和导演会在这样的过程中得到培养和提升。
If the
film is shot in two languages then a Chinese director will be selected to
direct the Chinese actors and he/she will be attached to the project throughout
the entire process to work with the foreign director. Chinese actors and
directors will be cultivated in this fashion.
译制
TRANSLATION
训练中国人写好莱坞风格的故事是扩大建设中国电影工业的一个关键。因此,了解故事结构的资深作家们就只需要做剧本或字幕的翻译。仅仅有一个懂语言的翻译是不够的,我们需要把每一句、每一个词都融于情境之中去翻译。雇佣专业作家去做剧本翻译,在此过程中他们的写作技巧也会得到磨砺。最后他们会完全吃透好莱坞剧作模式,然后开始创作自己的史诗巨制。
The goal
of training Chinese Nationals to write in the Hollywood Style should be
one of the key points in the build out of the Chinese Film Industry. Therefore,
qualified writers, who understand story structure, should only do screenplay or
subtitle translations. It is not merely enough to get a translator that
understands language. Each word that is translated must be evaluated and
crafted to fit with the entire story structure. By engaging actual writers in
the translation process they will continue to receive training that will hone
their writing skills. Eventually they will be fully immersed in the Hollywood
Storytelling Style and begin writing their own epic screenplays.
一个语言领域的专家在翻译的时候一定会重新对每一句字幕进行修改、微调。一部影片在译制上的错误还要被人观摩好几年甚至好几代,这是不可以的,必须要做到尽善尽美。
A
language expert must edit any subtitles translated. There is no room for
mistakes in the translation process on a movie that may be watched for
countless generations. Perfection must be a mandate.
培训
TRAINING
和好莱坞剧组整组人员签合同,让他们来中国两年是有必要的。剧组成员应该是精挑细选的,他们应该是有教育经验的,并且应该是他们各自领域的专家。每个剧组成员都要给中国学员上课并且监制学生的作品,给学员在拍摄过程中予以指导。
An
entire Hollywood Crew should be contracted to come to China for a two year time
period. Crewmembers should be sought that have teaching experience as well as a
mastery of their craft verified by screen credits on known motion pictures.
Each crew person will hold classes with Chinese Nationals as well as supervise
their student’s performance during the entire production process.
我推荐汤姆普氏(Tom Proctor)来监管全部好莱坞剧组成员,以为他在电影的各个领域都有过丰富的工作经验,可以从全局来把控电影制作的流程。他的工作领域包括灯光师、演员、制片人、导演、特技演员和特技协调员。他的联系方式如下:汤姆普氏( Tom Proctor) - 310.968.5319.
I would
recommend Tom Proctor to supervise the entire crewing process because he has
served in so many capacities on movies and he has a holistic understanding of
the movie making process. He worked as a Gaffer, Actor, Producer, Director,
Stuntman and Stunt Coordinator. His contact information is as follows: Tom
Proctor – 310.968.5319.
汤姆的独到之处还体现在他可以起到演员指导的作用,他可以帮助中国演员跨越文化的藩篱,更好地适应美国市场。另外,还需要有不少于25名的美国演员也需要和基金会签这样的两年合同,来拍摄基金会投资的影片。他们在不进行表演活动时可以进行授课并且他们会住在中国。对这些演员的甄选,我们可以和多名演员副导演进行合作,这样可以找到我们想要的任何风格的演员,全面的涵盖电影制作所需要的各种演员类型。
Tom is
unique because he can also function as an acting coach and help develop actors
that can cross over from China into the American Market. A stable of no less
than 25 American Actors will also be contracted for a two-year period to act in
the movies financed by the fund. They will live in China and teach when they
are not acting in movies. The actors selected will be character actors along
with a variety of leading men and women so that an entire range of actors can
provide almost any production with necessary actors.
中国演员会被邀请到摄影棚试镜,试镜内容是这些电影的中文版本。面试官是来自中国的导演,他们将给出中国电影协会的意见。
Chinese
actors will be invited to come to the studio and audition for the roles in the
Chinese language version of the films. They will be selected by the Chinese
Director along with advice from a committee of Chinese Film Professionals.
因为双语制片、拍摄的复杂性,还因为拍摄者多为受训学员,片子的前期筹备需要比普通片子(导演和分镜艺术家一起商量每一个镜头)花费更长的时间。每一个镜头都可以是用图画表示,这样可以节省很多不必要的语言。可以针对即将来临的实际拍摄进行训练,这样可以保证到场人员基本上都是有所准备、蓄势待发的。
Because
of the complications of dual language production and working with trainees the
preproduction process will be longer than normal as the director(s) works with
storyboard artists to preplan every single shot. Every picture will save a
thousand words in the translation process and keep communications crisp.
Training days can focus on upcoming production so that the entire crew shows up
ready to execute the scheduled shots.
中国团队人员的甄选
SELECTION OF CHINESE CREW
鉴于影视工业的重要性,只有精英中的精英才能得以入选基金会的投资项目。候选人需要熟练掌握英语,并且基金会更偏向于选择在英美有过留学经历的人,或者从北京电影学院以及其他学校电影专业毕业的学生。
Since
Motion Picture and Television Production is such a prestigious industry only
the smartest Chinese Nationals should be sought. Candidates should have a
proficiency in English and preference should be given to those that have either
attended English or American colleges or those that have graduated from Beijing
Film Academy or another film school.
剧组里的每个职务都是重要的。因此,即使是助理或者后勤人员都需要具备成为导演的能力。每个人在片场都会受到交替式训练,每个人都有机会处于不同的职务,这样使他们能够全面地感受影片的制作流程。
Every
crew position is important. Therefore, even the production assistants or craft
service personnel should be able to advance all the way to director. Every single
person on the set should be invited to cross training classes when they are
offered so that each trainee can gain an understanding of the entire production
process.
这样训练的目标就是要培养一批训练有素的工作人员,这些人会成为中国电影工业发展的中流砥柱。
The goal
here is to create a pool of qualified labor that will be the foundation of the
Chinese Film Industry.
中国的对外开放
CHINA OPEN FOR BUSINESS
中国的历史早在公元前6000年就开始了,其历史文化博大精深。因此中国应邀请好莱坞来到中国,把这些文化瑰宝写成故事搬上大银幕。想想一下,这样的一条标题出现在美国的大街小巷:你会讲故事吗?你能帮我们讲述属于我们的故事吗?如果能,那么中国需要你,来和我们一起讲述中国的故事。
China’s
story began around 6000 B.C.. The Chinese history is rich in story. Hollywood
should be invited to come to China to tell the Chinese story. Imagine a
marketing campaign with the following headlines: Are you a storyteller? Can you
make a film that will tell a part of our story? We want you to come to China
and help us tell the Chinese story.
这些广告会被投放在知名影视杂志上。《好莱坞报道》《综艺日报》《好莱坞每日新闻》,以及其他的娱乐杂志出版社,他们可以帮助中国找到自己所需要的才华横溢的剧作家、制片人和导演。
Ads will
be placed worldwide in many of the most significant trade magazines that relate
to the motion picture industry. Daily Variety, Hollywood Reporter, Deadline
Hollywood, and many other entertainment trade publications can be targeted to
get out the word that China wants to tap into the most talented writers, producers,
and directors to make films in China.
好莱坞人才库会积极地提交以完整剧本形式呈现的故事创意。中国主权电影基金会要成立一个委员会,专门审核这些递交上来地作品。被选中作品的创作者们将携作品一起来到中国,周边所需要的其他资源,只要合理也可以向委员会提出申请把他们带到中国。委员会将会出台一项政策来防止一些与作品无关,或者不会使作品质量得到提高的“资源”进入中国。毕竟我们的基金不是为家庭聚会、朋友联欢而设立的。
Hollywood’s
talent pool will be courted to submit story ideas in the form of completed
screenplays. A committee, created specifically for the Chinese Sovereign Film
Fund, will evaluate submissions. The top stories will be brought to China along
with their attached directors. Additional attachments can be brought to China
as long as they make sense. There is a “no sled” policy against any attachments
that do not enhance the quality of the project. This is not funding for friends
and family to enjoy a vacation in China.
基金支持的三种影视作品项目
THREE TIERS OF PRODUCTION
我们的电影基金支持三种类型影视作品项目。第一类是2百万以下就可以拍出的小成本影片。回顾好莱坞历史,这类影片运用老式好莱坞电影工厂风格进行制作。器材、基础设施、剧组人员都需要一纸长期合同(两年中的部分时间)罗杰·考曼用这样的方法在他的职业生涯中拍了无数影片。场地、消耗品、道具和其他产品原料如果可以,应被回收利用以节省开支。用这种制作方式,两年内就可以制作出25部影片。一个好莱坞导演带着剧本来到中国,几个月以后他回去的时候已经有了成片,并且这部影片的中文的版本也会一起拍摄。
The film
fund will have three tiers of production. The first tier will be an entire
slate of films that can be produced below $2 million dollars. Looking back at
the history of Hollywood these films should be produced in the Old Hollywood
Movie Factory Style. Equipment, facilities, crew, and talent should be
contracted on a long-term basis (segments of 2 years). Roger Corman used this
method to make many movies during his career. Sets, expendables, props, and
other production ingredients should be recycled to keep costs contained. 25
movies will be produced over a two-year period of time using this method. A
director from Hollywood can show up in China with his screenplay and leave a
few months later with a completed film and a Chinese version will be completed
as well.
基金支持的第二类项目是可以在中国拍摄的预算较高的好莱坞影片。在这一类型的项目里,只有具有较高知名度的史诗影片编剧会被考虑给予投资。只要是影片的内容和是在中国进行拍摄,基金会都会予以批准,但是剧组和创作者必须遵守基金会的规章条款,这一点和别任何电影基金都一样,影片服从基金会的规定。
The
second tier of production is for high budget Hollywood movies that can be shot
in China. Here only named writers with epic screenplays will be considered for
funding. As long as the film can be shot in China it will be considered for
funding but it will be subject to the same terms and conditions as other films
funded under the film funding agreement.
基金支持的第三类项目是可供电视播放的电视节目或电影。美国国内的发行网络可以作为这类影视制作的基础以供参考,具体条款的制定应视情况而定。我推荐弗兰克·海根(Frank Hagan)来负责这个项目,并且由他出面代表基金会的利益和这些网络进行联系。他的联系方式是:弗兰克· 海根(Frank Hagan) –
323.632.8888.
The
third tier of production is for television shows or movies that can be shown on
television. Domestic U.S. Distribution on a Network is the foundation of this
type of production. The terms and conditions can be evaluated on a case-by-case
basis. I would recommend that show runner, Frank Hagan, be contracted to handle
any and all negotiations with networks and that he supervise the productions on
behalf of the fund and act as the liaison with any and all network personnel.
His contact information is as follows: Frank Hagan – 323.632.8888.
海外销售代理商(人)
FOREIGN SALES AGENT
每部由基金会制作出产的影片都需要与一个海外销售代理人签约以全权代表该影片。该代理人应在影片前期制作之前对影片进行评估并策划出他(她)的发行策略。这位海外销售代理将成为该系列影片主角选择的主要决策者。选对一个合适的演员,能使影片的收益流最大化。
A single
foreign sales agent should be contracted to represent each film developed and
produced by the fund. This sales agent should evaluate each film prior to the
preproduction process and he/she should map out the distribution strategy. The
foreign sales agent will be a key decision maker when selecting leading actor’s
roles for all tiers of production. Selection of a key cast member can make a
substantial difference in maximizing the revenue stream of each film.
除了在世界范围内进行英语影片和中文影片的营销外,海外销售代理人也负责中文影片在台湾地区的营销。台湾地区是中文影片能够获取盈利的战略要地。我推荐史提夫 萨特曼来做这海外营销代理人的工作:史提夫 萨特曼(Steve Saltman)- 818.571.0010.
In
addition to marketing English and Chinese language films worldwide, the foreign
sales agent would also market Chinese language films into Taiwan. Taiwan would
be a key revenue source for Chinese language films. I would recommend that
Steve Saltman be contracted as the foreign sales agent: Steve Saltman - 818.571.0010.
运作基地
BASE OF OPERATION
BTV、CCTV和青岛的摄影棚都可以看做是影视运作基地。本着建立密集型影视工业的原则,我建议只选择一处作为运作基地。就像好莱坞一样,在它向外输出人才之前,一直是本土化的密集型影视基地。中国也应仿照这一模式,把所有的影视人才集中于一处,这样这个地方的声誉和专业性就会大大提高,人们对基地的信任度也会增加,从而保证产品(电影、电视、广告、宣传片等等)的质量。被选中成为运作基地的公司应该有能力提供可供搭景的摄影棚和供演职人员和演员们住宿的地方。与此同时基地需要承诺他们能够提供所有影视周边所需要的器材和服务,从前期的舞台、灯光、轨道、摇臂、录音设备到后期所需要的特效、CGI和其他必备的设备,都需要提供。
Existing
facilities of BTV, CCTV, or Studios in Qingdao should be considered as the base
of operations. Only one location should be selected as the concentration of
locating so much production in a single location has the highest probability of
building out the Chinese Film Industry. Before Hollywood was exporting talent
it was localized. China should follow this model and create a concentration of
talent in a single place so that no matter what the format (movie, television,
commercial, and industrial/corporate) the region becomes known as a reliable
supplier of quality content. The company selected will need to have studio
facilities where sets can be built and crew and cast housed for the production
of the movies. They will also need to make a commitment to provide all
equipment and services necessary from stages, lighting, grip, dollies, cranes,
sound, postproduction, CGI, special effects, and other necessary facilities and
equipment to complete motion pictures and television products.
对(影视制作)器材和设备合作伙伴的选择也是基金会成功的关键。因此,基金会可以用竞标的方法寻找合作伙伴,竞标的同时,这些公司需要证明自己的实力以求能够与中国主权电影基金会合作。竞标成功的公司可以提供资源和设备来帮助基金会取得成功。
The
selection of the equipment and facilities partner is key to the success of the
fund. Therefore, bids should be sought and the companies should justify why
they should be selected to participate in the Chinese Sovereign Film Fund. They
can provide resources and equipment to help the fund achieve success.
拍摄场地
LOCATION FILMING
有时候影片需要在除了拍摄基地之外的其它地点进行,这样我们就需要成规模的卡车帮助在中国的不同地点进行拍摄工作。卡车的所有权和使用权应该归基金会或者器材合作商,卡车使用的日程安排也应该在前期统筹阶段就确定好。由于影视拍摄可能刺激当地的旅游,所以可以和当地政府商量,由他们来帮助解决一部分场地费。
Supplemental
to the base of operations will be mobile location trucks to film in various
locations around China. These trucks should be owned and operated by the fund
or facilities partner. Their use should be carefully scheduled during the
preproduction process so that they are efficiently utilized. Since location
filming is a positive stimulus to tourism, local governments should be contacted
to help supplement the expense of filming on location.
打造鸿篇巨制
SLATE OF EPIC MOVIES
近期,一个公司正在在中国筹集1.6亿美元来做一个纯家庭娱乐的项目。如果这个项目可以在基金会的条款限制下进行,那我们应该与他们积极合作(例如,如果影片的主要部分是在中国拍摄,那么影片就更容易在中国市场取得成功,回笼资金的渠道就又多了一条,我们和他们的战略联盟也得到了巩固和保障)。
Currently
there is a company seeking to raise $160 million dollars in China to create
family only entertainment. That effort should be embraced if the terms and
conditions can be worked out under the Sovereign Chinese Film Fund criteria
(i.e. if a significant portion of the movies can be filmed in China, they can
be released in China enhancing the development of the Chinese ancillary
markets, and revenue streams can be secured to pay back the investment then
this strategic alliance should be supported).
一个美国人的申请初衷
WHY WOULD AN AMERICAN WRITE THIS?
我相信眼前的这条路——所有人连起手来起誓消除以任何理由针对任何人的歧视,可以给世界世界带来真正的和平。中国和美国这两个强大的国家携起手来为全世界的远大前程而努力,努力帮助保护和发扬各个不同国家和民族的文化特色。抓住这个大好机会,我们这个星球就可获得长久的和平与繁荣。中国和美国的利益越是一致,实现这份和平的可能性就越大。我作为一个儿子被两度送去伊拉克战场的父亲,我想为全世界的父母们争取这份和平,我真的不想再看到有任何人家的孩子被送上战场。
I believe
this is the path to peace in the world - Integration with a strong emphasis on
every human taking an oath never to discriminate against any human for any
reason. Picture a world with a strong China and a strong United States working
together to cultivate and help the peoples of the world prosper. Picture both
nations working together to preserve the culture of the peoples of the world.
It is the best chance this planet has ever had to achieve lasting peace and
prosperity. The more China and America’s interests become aligned the greater
the opportunity to achieve this peace. As a father who has sent his son off to
war for two tours in Iraq, I want peace for all parents to avoid seeing their
children ever sent off to war.
中国梦
THE CHINESE DREAM
为什么美国成为世界人民的希望灯塔?因为当一个人身无分文的来到美国,他可以通过努力的工作和投资获得成功。我认识的很多人实现了这样的美国梦。中国梦的起源要从黄帝说起。如今,越来越多的人超越了他们的环境,得到了比他们想要的更多的财富。一个中国导演对我说他出身贫寒,他第一次和美国人接触是在他六岁时的一次军人慰问。每一个士兵带着一个孩子出去一天,来抚慰贫困带给他们的创伤,哪怕只是只有几个小时而已。这个导演超越了自己出生的环境,他带给我们很多会被影史铭记的了不起的、难以忘怀的影片。现在就有很多的孩子出身贫寒,但是有着成为导演、摄影师、律师、经理、制片人、录音师或者政府官员的梦想以及潜力,如果他们能够改善自己的生存环境,那他们就有可能实现愿望。
Why has
America been the beacon of hope for the peoples of the world? Because a person
can arrive on the shores of America without a penny in their pocket and by
working hard and investing their money they can achieve success. I know many
people that have achieved the American Dream.
The Chinese version of this dream dates back to the First Emperor. Today
there are many people who have risen above their circumstances to achieve
wealth beyond their wildest expectations. One of the Chinese Film Directors I
know told me about being born into abject poverty. His first experience with
any American was meeting a soldier when he was six-years old. Each visiting
soldier took a child out for a day and tried to ease the pains of poverty if
even for only a few hours. That director has risen from the circumstance into
which he was born to bring us some of the greatest and most memorable films
that have ever been made. Right now there are children born into poverty that
will rise to become the great directors, cinematographers, lawyers, managers,
producers, sound mixers, or government officials if they are just given a
chance to rise above their circumstances.
中国梦如今正向人们走来!在未来的十年里,中国将产生比任何一个国家都多的百万富翁和亿万富翁。中国,现在就是机遇的代名词。中国主权电影基金会成为为中国电影工业提供更多机会的催化剂,对中国、中国人民、中国共产党和中国人民政府都有利。
The
Chinese Dream is alive today! More millionaires and billionaires will be
created in China over the next decade than in any other country. China is now
synonymous with opportunity. A Chinese Sovereign Film Fund could be the
catalyst to set so many opportunities in motion for individuals within China,
the Chinese people, the Communist Party, and the Chinese Government.