Jeff Garrison is Fiscally Green®

(This article originally appeared in the August 25th, 2009 in the Century City News)

Stonefield Josephson’s President Promotes His Firm as:
“Accountants for Your Green World”

Is accountant and Stonefield Josephson President Jeff Garrison more plugged in to his solar panel than his calculator? Does he prefer a carbon footprint analysis to an audit analysis? Is Garrison, in fact, the green accountant ambassador? While the White House appointment has yet to materialize, it is clear that Garrison’s interest and activities in eco-friendly arenas beyond spreadsheets is altering the geeky, numbers-obsessed image of the accountant, while doing something good for the environment.

“I’ve never worn a pocket protector,” he says. Instead, Garrison, who has led the Los Angeles-based full-service accounting firm Stonefield Josephson since 2002, prefers to spend quality time with his kids and run on the beach with his dog. You can see him doing so in an advertising campaign to show the firm’s personality. “Accountants aren’t dorks,” says Garrison.

To prove it, the company maintains a “Back Porch” section on its website (www.sjaccounting.com) to showcase the private passions of its CPAs, which range from art collecting to surfing to cooking. On the site, CPAs offer recipes for paella, chicken tarragon, and other favorite dishes, and Garrison himself suggests wine pairings. Exposing the firm’s soft side helped it reach its annual revenue, says Garrison, as well as attract clients from successful rock acts and the hippest clothing venues to numerous “green” companies.

“Green business has moved rapidly from the periphery to the mainstream,” Garrison states. “It now holds promise for businesses of every size in every sector. There is, in fact, a growing trend in which more and more people are deciding whether or not they use a company based on its environmental orientation. I believe that if companies don’t alter their habits to fit in with the changing viewpoint of the population, they will soon be left behind by their quicker, smarter rivals. Being more environmentally friendly makes great business sense in many ways.”

Stonefield Josephson takes its commitment to the preservation and restoration of the planet seriously. Its sustainability practice, termed Fiscally Green®, and under Garrison’s leadership, is working to implement sustainability techniques and promote environmental responsibility within both home and office. It is introducing eco-friendly business practices and developing strong business alliances with like-minded companies that share the firm’s passion for protecting the environment and promoting responsible ecological practices that benefit the commercial sector and the community at large.

By reducing waste, developing energy conservation efforts and facilitating community outreach programs, Stonefield Josephson is committing to sustainability as a path to creating business value. Employee engagement in sustainability is an essential component of Stonefield Josephson’s green initiative – one that creates an energized and passionate team environment. “Encouraging our employees to reduce their carbon footprint, and guiding them in how to do so, is just one of the ways we’re making that happen,” notes Garrison. “Stonefield Josephson is proud to be one of the first accounting firms to embrace sustainable practices and become responsible stewards of the environment.”

“Green is a path for creating significant, durable business value,” states Garrison. “Green represents a way of seeing our business and the challenges it faces through a new lens that can bring exciting new opportunities for us into focus. Green business offers opportunities to put money back in the pockets of owners, shareholders and employees by cutting wasteful spending on excessive resource use. We are sold on green’s triple bottom line (TBL) of economic, environmental and social benefit – not just for our clients, but also for ourselves.”

While Garrison is all for the warm, fuzzy aspects of the sustainability movement, his level of expertise runs deeper and continues to deepen and evolve over time. He explains, “Fiscally Green® is dealing regularly with the American Recovery and Reinvestment Act of 2009, with emphasis on: Title IV: Energy and Water Development, IRS codes, and U.S. Treasury grants. If all these green opportunities don’t create a warm, green feeling in business owners’ hearts, they will most certainly create a warm, green feeling in their wallets.”

Garrison concludes, “Embracing a greener lifestyle isn’t just about helping to preserve equatorial rain forests, it can also mean improving your health, padding your bank account, and, ultimately, improving your overall quality of life. Bottom line for our firm -- green business is smart business. Going green provides cost savings as well as a competitive advantage in the marketplace.”


For more information or questions about Fiscally Green® or Stonefield Josephson, please contact Jeff Garrison, President, at 310.432.7456 or jgarrison@sjaccounting.com.
Stonefield Josephson, Inc.
2049 Century Park East
Suite 400
Los Angeles, CA 90067

Have You Had Your Mammogram This Year?

(This article originally appeared in the April 7, 2009 edition of the Century City News)

By Michael Douglas Carlin

There is a brave woman on the front cover of the Century City News this issue. Brave not because she has abandoned what society calls decency by shedding the wig and embracing her cancer. No she is brave because she has stared down the Grim Reaper that came a callin’ for her a wee bit prematurely. She was recently diagnosed with Breast Cancer and she embraced her situation willing to follow the advice of her team of doctors and fight – for her life. Three weeks ago she was declared “Cancer Free” and has so far won her fight. The threat of cancer is never fully gone.

But the question is put to all of you by Kimberly Michel because she cares about each of you. Have you had your mammography this year? Early detection could save your life. It is a topic that nobody wants to discuss and yet too many of us mourn our friends that have stared at the Grim Reaper and not been victorious. Too many lives have been cut short by the most deadly killer for women. Kim is also brave to buck societal pressures to cover up and hide behind the wig. But those of you who know her and are able to call her a friend also know that this is a woman that is “salt of the earth” even though she has achieved the upper strata of success. She is hoping by shedding the wig she can help to save a few lives. One of those lives might be yours. Have you had your mammography this year? Seriously, have you?

I met Kim a number of years ago when I started this paper. I met her through my Rotary Club as one of her agents is a Rotarian. I was invited into her company, Michel Financial Group, the Mass Mutual Representative on the West Side of Los Angeles. I knew then that I was in the right place because each and every person at the company had such positive energy. I discovered that all of them followed the lead of Kim who is the General Agent of the Company. Over the years I have become a friend and fan of both Kim and the company and the news that Kim had been diagnosed with breast cancer was very troubling to me. Kim is a woman who has given back to an extent that is certainly not common in our society and she truly is a “pillar of the community”. The day I learned about her battle I felt our community was being shaken. How could someone that is so good be battling something so bad?

One of the ironies is that a particular organization that both Kim and I have worked for is the Lorraine Jackson Foundation that provides scholarships for children that have lost a parent to breast cancer. Kim was extremely involved prior to any awareness that she would be stalked by the disease. Thankfully her children may never qualify for those scholarships. Will your own children qualify? Have you had your mammography this year?

Many of you that know me also know that I participate in humanitarian causes. This past week our little team shipped a container that has 2 echo cardiogram machines and a couple hundred boxes of “single use” medical supplies that will save an unknown but significant amount of lives. I bring it up because those lives are a world away from our community. If we reach out to save them but lose our friends and neighbors in the process how much meaning will it all have? I am grateful that my friend, Kim, elected to take on the fight with breast cancer and has won. What would our community be without all of the Kimberly Michel’s in it? Get that mammography today!

I recently had the opportunity to sit behind closed doors and ask all of the inappropriate questions about Kim’s battle. Kim was very candid and if you want someone to talk to about her battle with the disease I invite you to call her up and talk. She will be most accommodating.

Kim is a mother, a wife, and a business woman. She never thought she would have breast cancer. She has been faithful about going to her screenings every year and in spite of them was diagnosed with two tumors in each breast that have been present for seven or eight years. They were missed because they were deep within the tissue. Her doctor’s appointment for “Hot Flashes” is what led to the discovery of the tumors. She was seeking hormone replacement therapy when the doctor said I think you need to go in for an MRI this Saturday. She quickly assembled an entire team of female doctors that developed a battle strategy that included radical mastectomy and chemotherapy. The result was that Kim needed eight days off every six weeks. The entire process was very painful for her and for the entire family but as a result she tells us that they are all so much closer now. There were a few moments of levity when her five year old grabbed the wig and put it on running around the house yelling “I’m the mommy! I’m the mommy!”

Kim talks about her husband and tears well up. “Tom was a rock. He learned about having to be the daddy and the mommy in our household.” Tom authored a number of letters he called care pages sent out to family and friends to update them on Kim’s progress. Through it all he kept his sense of humor. He learned that you can’t rush cancer. Cancer takes the time it takes. He has learned that you have to wait things out. Tom and the kids were exposed to the indecency of cancer as during those eight days off Kim would go through various stages of the chemotherapy and some of them were not that pretty.

Kim is in the business of selling insurance. As we look out her window we see Insurance giant AIG and that brings up talk of the times we live in. One thing she tells me about her brush with death is the experience she had with healthcare. A single bill she received for $116,000 for a five day hospital stay was renegotiated by the insurance carrier down to $8,000. I didn’t get it at first so I asked her to explain. If you went into the hospital as uninsured you would have paid $116,000 for the services. When her health insurance company got the bill they called up the hospital and negotiated the bill down to $8,000. Kim said, “Our healthcare system is broken.” But that doesn’t mean that Kim didn’t have an appreciation for being insured to the hilt. As an insurance executive she is a believer in being well insured and she has great coverage. Her own experiences have bolstered that belief and she wants to help everyone be prepared for the unexpected. She also wants you to get the medical attention that you need in time to save your life. Have you had your mammography this year?

Like the optimist I have always known Kim to be she tells me about the positive things that have come from her bout with Breast Cancer. She talks about her kids being better kids, the 25 pounds that she has lost, and not having to shave her legs. Now when Kim sits in traffic she no longer gets irritated by it – “Traffic? Big Deal!” Her child was called into the Principal’s office twice in one day… she wasn’t happy but she was slightly amused. The lesson for Kim is that in the grand scheme of things LIFE IS SHORT AND IT’S PRECIOUS. Not just her life but yours. She has taken her wig off to reveal the smooth bald and the now furry bald head that brings awareness to the issue of breast cancer. She is wearing her baldness to save lives. As we part Kim says, “Thank God for hot flashes!”

Eco-Warrior Leads Assault On Climate Change

(This article appeared in the January 24th, 2012 edition of the Century City News)

By Michael Douglas Carlin


Ask David Nahai about the state of affairs in America and he thunders back, “Congress needs to get its act together.” He is referring to the gridlock that paralyzes our political system and he is referring to the uncertainty of Congress ignoring important issues that need solutions now. David Nahai is the foremost authority on the two problems that are facing humanity and he hails from Century City. Where humanity will get energy and water are daunting challenges that face us for our future. David is optimistic that solutions are available but we need to make many changes in how we live. “There is a tremendous interplay between water and energy, 20% of California’s energy is spent to pump water from one place to another.” Clearly the cheapest and cleanest energy unit comes from the energy unit that isn’t used. Changing how we get our water could provide us with significant savings on the energy frontier. David is an expert in the field of water and energy and he talks fluidly about both sides of the equation – production and consumption. Clearly he knows how to preserve every drop of our precious resources… but he also has a vision for how humanity will conquer the daunting challenges that face us.

He encourages small businesses and individuals to make changes now that are voluntary warning that down the road those changes may become obligatory. David proudly wears the monikers of environmentalist and entrepreneur. He tells everyone that going green is a double entendre – meaning that you reduce humanity’s carbon footprint while at the same time making money. The green rush in California is fueling our economy. The green rush is our future.

He speaks candidly about DWP’s challenges that lay ahead. Coal will soon be eliminated as an energy source and DWP is working hard to transition to cleaner sources of energy. David refers to the DWP website for a wealth of information about rebates and incentives for going green. This information is a great resource to make more money or to shave the costs of any household or business. He is quick to point out the green initiatives at Watt Plaza where he offices. Watt has been one of the early adopters of green technology to conserve water, recycle, and reduce their carbon footprint.

With Los Angeles being the tipping point of the world on the green frontier, we in Century City might just be the tipping point of the tipping point. David is available as a lawyer and consultant. He speaks regularly at green conferences worldwide. For more information about David go to
www.davidnahai.com

Biography

H. David Nahai has an extensive record of success in both the private and public sectors, as a lawyer, CEO, government official, environmentalist, business owner and community leader.

Nahai is a partner in the law firm of Lewis, Brisbois, Bisgaard & Smith and is a co-chair of the Firm’s national energy, environmental, water, and real estate practice. Nahai is also the President of David Nahai Consulting Services, LLC and is Senior Advisor to the Clinton Climate Initiative.

David Nahai Consulting Services advises and assists public and private entities involved in the environmental sector, with particular emphasis on renewable energy, energy efficiency, water conservation and wastewater treatment and recycling projects.

The Clinton Climate Initiative is a division of the Clinton Foundation. The mission of the Clinton Climate Initiative is to bring about the reduction of greenhouse gas emissions on a global scale through specific project partnerships with governments around the world.

Until October, 2009, Nahai served as the Chief Executive Officer and General Manager of the Los Angeles Department of Water and Power (LADWP), the largest municipal utility in the United States. In this capacity, Nahai oversaw more than 9,000 employees and an annual budget of more than $4.5 billion. Nahai resigned as CEO in October, 2009, but served as consultant to LADWP until December 2009.

Nahai was nominated as LADWP’s CEO by Mayor Antonio Villaraigosa and confirmed by the City Council in 2007. He served for two years on the LADWP Board of Commissioners prior to becoming CEO. He was appointed to the Board in 2005 and became Board President in 2006.
Nahai led an overall transformation of the LADWP that included the unprecedented expansion of the utility’s renewable energy portfolio; the origination and execution of the City’s groundbreaking Water Supply Plan; the attainment of historic reductions in water consumption in the City; the realization of record breaking energy efficiency levels; and the launch and implementation of water and power infrastructure improvement programs. Under his leadership, the LADWP increased its renewable energy portfolio from 3 percent in 2005 to around 15 percent by the end of 2009, and achieved the completion of Pine Tree, the nation’s largest municipally owned wind farm, and the Lower Owens River Project, viewed as the most extensive river restoration program in the United States. Additionally, Nahai oversaw the creation of the Los Angeles Solar Plan, the most ambitious solar program of any municipal utility in the U.S. Under Nahai’s leadership, LADWP garnered numerous environmental awards, including the 2008 Climate Change Leadership Award from Green California and the 2009 Los Angeles Heritage Award from Project Restore.
In addition to his expertise in the energy field, Nahai is widely recognized as a leading expert on water issues. He served for over 10 years on California’s Regional Water Quality Control Board, which safeguards the quality of surface, ground, and coastal waters in Los Angeles and Ventura counties, an area with over 11 million residents.

At the Water Quality Board, Nahai served under three different Governors. He was first appointed by Governor Pete Wilson, and re-appointed by both Governor Gray Davis and Governor Arnold Schwarzenegger. Nahai was elected to an unprecedented four terms as Chairman of the Board in 1999, 2000, 2001 and 2006.

Nahai is credited with reinvigorating the effectiveness of the Water Board and spearheading some of its most aggressive programs, especially in the area of coastal protection. During Nahai’s tenure, the Board was awarded the Environmental Leadership Award by Keep California Beautiful, in appreciation of the Board’s pioneering work in the area of urban run-off pollution. The Water Board’s prestigious annual awards have been named the “H. David Nahai Water Quality Awards” in recognition of his service. He resigned from the Board in 2007, upon accepting the CEO position at LADWP.

Nahai began his career in the private sector as an attorney three decades ago, working at some of the United States’ largest and most respected law firms. He started at Loeb & Loeb and was a partner at Memel, Jacobs, Pierno, Gersh & Ellsworth, at Finley, Kumble et al and at Stroock & Stroock & Lavan. In 1992, Nahai formed Nahai Law Corporation, specializing in real estate, corporate, environmental and commercial law. He divested his interest in the firm in 2007.

As a transactional real estate and environmental lawyer for 30 years, Nahai has represented clients and performed transactions at the highest levels, working on complex matters and supervising teams of attorneys. Nahai is an AV rated lawyer.

Nahai has been the recipient of numerous awards and commendations. In 2003, he received the Environmental Champion Award from the Los Angeles League of Conservation Voters. In 2008, he was honored as an environmental leader by Heal the Bay. He has been twice honored for community leadership.

Nahai sits on the Boards of the California League of Conservation Voters and Heal the Bay, and has served on the Boards of numerous charities, including the Jewish Federation of Los Angeles, the Iranian American Jewish Federation, and the Jewish Community Foundation.

Nahai holds graduate and post-graduate degrees in law from the London School of Economics and the University of California at Berkeley, and was a Visiting Scholar at Berkeley.

Nahai is a frequent speaker and radio and television guest regarding environmental, climate change, water, and energy issues.

Supreme Court decision in Brinker v. Superior Court provides clarity to employees and employers, will reduce costly litigation

(This article was published in the Century City News on April 17, 2012)

In a unanimous ruling, the California Supreme Court determined in Brinker Restaurant v. Superior Court that employers are “not obligated to police meal breaks and ensure no work thereafter is performed.” Among other issues, the court finally answered the question of what it means to “provide” a meal break. The court’s opinion stated that an employer satisfies this obligation if it relieves its employees of all duties, relinquishes control over their activities and permits them a reasonable opportunity to take an uninterrupted 30-minute break and does not impede or discourage them from doing so.

“We commend Brinker for seeing this case through the judicial process to an end that will benefit employers from countless industries,” California Restaurant Association President + CEO Jot Condie said. “Employers have spent millions fighting and settling frivolous lawsuits on these issues and now have some clarity on how to move forward in compliance with the law.”

The court ruled that employers aren’t required to ensure that no work is done during a meal or rest period. The ruling provides much-needed clarity and relief to operators on an issue that has plagued the California courts with countless lawsuits that have been a significant source of costly class-action litigation for numerous industries.

Employers wishing to capitalize on the flexibility that Brinker provides should immediately ensure that they have written policies in place advising employees of their right to take meal and rest breaks, and emphasize the timing of those breaks. The court also made clear that employers may not in any way pressure employees to work through their meal breaks by way of “ridicule or reprimand.”

“It’s more important than ever to train management staff on the proper way to handle these breaks,” said Condie. “The bottom-line from Brinker is that those 30 minutes belong to the employee and they can choose for themselves how to spend that time.

“We’re hopeful that as the second-largest private employer in the state, the restaurant industry can get back to dedicating more time and resources to employing Californians, reducing the state’s nearly 11-percent unemployment rate, and helping the economy recover from the worst recession since the Great Depression,” Condie said.

Cultivating Love Is Like Growing Flowers

(This article was published in the Century City News on April 17, 2012)

No matter who tries to tell you different, love at first sight is a myth. Love is not something that just happens, and building relationships that last a lifetime takes work. They don’t just spring into being, but they do grow like flowers if you give them what they need.

Just as love lies in everyone’s heart, every seed contains the flower it may become when given the right conditions. For a flower, those conditions include water, oxygen, sunlight and nutrients. Give a seed the right proportion of sunlight and dark, the right amount of water and a nutrient-rich growing medium and you’ll be rewarded with a strong, healthy plant that flowers and sets more seed. A plant can grow without the optimal mix of those conditions, but a lack of any one of them will result in a stunted plant, or one that is all stem and no leaves or one that wilts without ever flowering.

Love is no different. It requires specific conditions to blossom and set seed. Those conditions include trust, faith, honesty and respect. If you don’t provide each of those conditions for your relationship, you’ll still have a relationship and you may have something resembling love. But just like a plant deprived of sunlight or water will grow stunted and crooked, so a relationship without faith and respect and trust will never fulfill its potential.

Of the four qualities that help nurture love, the most important is respect. Love cannot exist without respect. It’s a prerequisite. Relationships without respect are unhealthy and harmful to the persons involved in them. When you respect another, you listen to them and consider their needs and desires and work to earn their respect. All of those things are vital to growing health relationships.

Many people exist under the misconception that respect is something that must be earned. In fact, respect is something that should be given freely. Unless you are open to respect, you’ll be shutting out any possibility of allowing love to grow to its fullest potential. If you only respect those who have earned your respect, you could be closing out many possibilities for loving others.

Like love, trust, honesty and faith also depend upon respect to grow strong and health. These four pillars of love lean upon each other and together, they create an arbor on which love can climb and grow and flower.

If you want love to flower in your life, if you want to build relationships that last for a lifetime, practice respect. Learn to respect everyone around you for the simple fact that they are, like you, a person.

About Dr. Jackson:

A veteran of 25 years of business ownership experience. A member of the United States Naval Submarine Service from 1979 to 1985. Founder and Chairman of G.E. Jackson & Associates, Inc., as well as River Eagle Media Group, LLC www.rivereaglemedia.com and The Examples of Excellence Foundation, Inc. www.examplesofexcellence.org And a member of Rotary International. A lover of life, nature, people, and the positive light in each and every one of God’s greatest creation - Humanity!

LOVE BUZZ - SOUL MATE WHOLENESS

(This article originally appeared in the May 1, 2012 edition of the Century City News)

By Anita De Francesco, MA
Relationship Specialist

Some of us are still wondering when that true soul mate will enter our lives and help complete the wholeness that we so desire. It can take a lifetime and going through many failed relationships to finally connect with the right one. I often wonder how people even know what a true soul mate is. I hear some folk talking about their relationship they are still in which began at age 16. And how so many of us wanted to stay with the sweet sixteen lover forever. What makes a soul mate so special and how do we attract this person? Yes it has been a long journey for some of us and so long that we’ve forgotten what it was like to be desired, wanted, to have a man pull the sweater over your shoulder and have a woman look you in the eyes and say she loves you and means it. Some are in relationships because they have stopped growing and basically just exist with someone. After being married for so many years you may wake up one day and find yourself wanting a new relationship.

One thing about love is that you have to be ready or you will attract temporary and sometimes trouble. Soul mates are all around you, your best friend, your parents, your co-workers and so on but romantic soul mate is deeper and more of a yearning. I believe romantic soul mate requires us to go deep inside and face ourselves with love and understanding before we can attract our true mate. It is important to have healthy, bonding loving relationships with those around you. This is a pre-requisite for the soul mate to enter your life. The quest for love and happiness is really a yearning for wholeness. Having a soul mate can help you open up to a new exploration of the heart and find real true love that is beyond the ordinary. Sounds like the fairy tale but why do some of us get it and others continue to suffer.

The law of attraction is the new way to get what you want from love to career and so on. So how do we attract this power? One thing first is to identify your patterns in your last relationships. When we break patterns all kinds of possibilities show up. Let’s start by changing the places we go. Explore new territory and make new friends. Invite yourself in to connect with others. Go to different meet-up groups and try different types of dance places like ballroom or salsa. All of these things are to help you break patterns and make change, so we have begun. Sex sails with a partner when you have things in common. If you like to golf then go to those places, do things that you like to do and connect to people this way. If you like drama then join a theatre group. Start doing things that turn you on, stop following what your friends like.

Next let’s identify our challenges, insecurities and fears; begin to make a list. It is important to be honest with your challenges and facing them so that you don’t get into the habit of projecting onto your partner. Look at why your last few relationships have failed. Also make a list of what you past lover found irritating about you. Focus on the things you don’t like so that they don’t outweigh the things you do like in a mate. There should be some sort of balance.

Next let us focus on communication, openness and honesty. Begin with trusting yourself and cultivating this within and you will in turn begin to trust your mate. Learn to accept criticism and truth. Be upfront and communicate just what you need and want and where you are in your life. Be adaptable and open until you mesh as one with your mate. Be open to try new things your mate introduces to you.

Know your preferences such as what you want in a mate. If you want a non-smoker than put that out there. Make a list of what you will put up with. If you like to travel, best to find someone who does as well or you will be alone. Know what you like and find that in your mate. If you get someone who matches you at 40 percent it could work with some adjustments.

Let go of the past lovers that you still think about. Remove those energetic hooks that keep you connected. Energetic hooks in you or in someone else can prevent you from meeting someone. Before you can attract your soul mate you need to be ready on an emotional and physical level. You need to have your home ready as if this soul mate is already living in there. I suggest clearing the bedroom and make this area nice and ready. Get some real nice sheets and fancy curtains and rugs. Adorn it with flowers and candles and talk as if this person was in the room there with you. Write him/her poems about your feelings and how you can’t wait to be together one day. Use your imagination to create what you want, that is what it is for. Oh and go out and buy a new bed and fancy it up, and keep it sacred and pure for that soul mate to arrive.


Do you feel stuck and in a rut, depressed or anxious or overall sluggish? I practice Reichian, Gestalt, somatic movement, and counseling/bodywork integrative therapies which involves focused breathing to help stimulate the emotions thus re-patterning the nervous system. I help you to focus on the negative voices and thoughts that create the stress and to resolve those unwanted interruptions that get in the way of your life process. Those stiff armored muscles that block sensation and energy flow will eventually soften.

The rage sitting in the muscles will unfold allowing more feelings of pleasure, more creativeness, freeing blocked energies and sexual dysfunction. Modern society has forced the human character to live in unnatural ways holding back basic needs and instincts. This process of breathing deeply sends messages to the brain which is an effective way to release anger, to let go of baggage, and to feel more alive and trusting thus living in a higher self esteem.

Anita De Francesco, M.A.
www.tantrawisdom.com
info@tantrawisdom.com
310-210-1464

Love Buzz - Why Do We Hurt The One We Love

(This originally appeared in the July 26th, 2011 edition of the Century City News)

By Anita De Francesco, MA
Relationship Specialist
I generally don’t hurt anyone I love or anyone I don’t love. I don’t hurt human beings but rather I honor them, love them, show compassion and empathy as often as I can. This tells me my heart is working and is being exercised in the most stimulating way I know. I am writing this because I have been hurt so much with love and I often wonder why they love me and then they don’t. I feel that we are put into relationships to learn how to love ourselves even more and so the hate weighs out the love of the person we channeled it to and possibly this is why we go on to hate a former lover just so to get the love back to ourselves. It does make sense to me because to love someone deeply we must first love ourselves and take the love from the heart source and share it with another. We begin to be mean and hateful when it comes to breaking up in an effort to get the love of the self back. Why does it have to be this way? We lend out our love to mates and sometimes we don’t get back what we put out. We need to be more objective with romance because relationships these days are all about sharing the love with everybody and women have yet to learn to come to this maturity in accepting a man in this way.

Romantic relationships continually harness the sense of our self, propelling us to grow. Within every relationship there is growth that we must see. The big question today is why is it so difficult to stay together for a period of time and give each other the fulfillment that we deserve in the relationship. I think we have lost value of what a relationship means. These short half on end relationships are not even worthy anymore. Why get into them for six months to just get out of them which can take longer. It can get so tiring. It’s a wonder our world is so dysfunctional. Then there are those who get married and have that containment and have side affairs which end as well and promises, promises are made and people get hurt. Humans are hurting each other every day in many ways not only in relationships. But relationships are where it all begins and are suppose to teach us.
So just how can we heal the hurt pain? Relationships teach growth and each and every one is a stepping stone to improving yourself. But some stay victim and build defenses and just can’t seem to find the love of life after a bad romance. A study revealed that the mental health of men is more affected by the strains of romance than women. It also revealed that men benefit from support more than women. I believe this is true because men need the attention; they have baby needs that always need fulfillment and women go overboard in being the mommy the nurturer and so on. For women just simply having the relationship matters most whether it provides stress or support. Professor Robin W. Simon quoted in the New York Times; “even though there’s been so much social change in this area, women’s self-worth is still so much tied up with having a boyfriend. My feeling on that is in this day and age yes we should be because men have so many women on strings that just having a boyfriend is the American dream anymore and holding onto him. Look at the stars, Aniston, Madonna and Cher all have a challenge holding onto the relationship.
It seems as though women know how to do relationships and men still need to learn and this could explain the strains of hurt. Although it always looks and feels as though women hurt more and they probably do. I think that women show more emotion and manifest expressive behaviors a lot more than a man simply because they just wanted the relationship. We know it comes with strain and pain. Men learned to stay composed and in control but they have feelings to and they do hurt. They teach themselves to close off the heart because their sexual side comes first whereas women’s hearts are first. We need a little more harmony in these areas. Women tend to find creative outlets for emotional channeling than men and is probably why they look more emotionally stimulated. We want to see the feminine vulnerable spiritual side of a man. Men rely solely on a girlfriend for all the emotional needs. It’s a wonder us women are strong yet some becoming needy that really aren’t. Men actually put the pressure on a woman with their undiffused emotional self. Of course men are more in the moment when it comes to romance where women always look long term and probably so because of the reproductive clock thing. I will leave you with one thought here as Oscar Wilde said: “ each man kills the thing he loves”; however hurting one’s beloved is frequent. Since the beloved is a major source of happiness, this person is also a major threat to our happiness; more than anyone else, the beloved can ruin it. To me this says that on some level we are not deserving of the fulfillment that love brings.
Do you feel stuck and in a rut, depressed or anxious or overall sluggish? I practice Reichian, Gestalt, somatic movement, and counseling/bodywork integrative therapies which involves focused breathing to help stimulate the emotions thus re-patterning the nervous system. I help you to focus on the negative voices and thoughts that create the stress and to resolve those unwanted interruptions that get in the way of your life process. Those stiff armored muscles that block sensation and energy flow will eventually soften.
The rage sitting in the muscles will unfold allowing more feelings of pleasure, more creativeness, freeing blocked energies and sexual dysfunction. Modern society has forced the human character to live in unnatural ways holding back basic needs and instincts. This process of breathing deeply sends messages to the brain which is an effective way to release anger, to let go of baggage, and to feel more alive and trusting thus living in a higher self esteem.

Anita De Francesco, M.A.
www.tantrawisdom.com
info@tantrawisdom.com
310-210-1464

Michael Douglas Carlin is the director of the movies Luvicide and American Federale. Recently he completed a ten-year stint as the Publisher and Editor of the Century City News. Here his articles turned into three books: Rise a Knight, A Prescription for Peace, and Peaceful Protests.

Google Local Tips

Local search is essential to small businesses – especially professional services like Attorneys. When someone searches for a lawyer on Google, trends show that they are looking more for a lawyer in their city or metro area rather than search State-Wide. When Google changed their map algorithm to Google Places, it focused specifically on Local Search & enabled businesses to communicate with customers as well as supplement their Google profile information to include hours of operation, photos, videos, coupons and product offerings. We assume Google is serving maps more than 1 billion times a month.
How do you take advantage of Google Local? First of all - List your business in Google Places. Despite being free, I am always surprised & shocked at 1) SEO Companies who are NOT optimizing for Google Places & 2) SEO Companies that charge to optimize for Google Places. Optimizing for local should be a staple of good SEO. If you’re not on Page 1 locally, your SEO company is not doing an efficient job of SEO.
If you’re doing it yourself, Google provides a number of training videos to explore the features, including tools like tracking of actions (meaning how many times users showed interest in your business listing). It also shows information on maps, driving directions or direct clicks, as well as impressions (how many times users saw your business listing as a local search result). Ratings and references are important too, but we’ll get to that later in the article.
While Google Places is important, don’t forget to register at:
* http://local.yahoo.com/
* http://www.bing.com/local/
Next step - Verify Your Business: If you’re not sure if you’re in the maps or not - simply search for your firm name. Just to be sure, include the city or county you are supposed to be listed in.
If you are not listed, have your SEO Company or you fix it. For example, if you’re a tax attorney in Beverly Hills, search for “tax attorney Beverly Hills.” Here, the top local results show (just below Google’s paid search results) as well as a local map on the right, hovering over more paid listings.
If you see your local result, make sure it has been verified or not. If an arrow points to “Business owner,” it means it needs verification. If you don’t see your local listing, create your own.
Google pulls the data on this result (address, phone number) from some of the larger business aggregators like infoUSA or AVVO for lawyers, and attempts to match it up correctly. However, that data could be wrong. If that’s the case, it is important for you to take corrective measures. When you verify your business information in local search results, it helps insure that the information others see is correct. Again, you’d be surprised how many lawyers or other business owners don’t even do this.
Select your categories: When registering, make sure to assign your business to the listed categories that best describe it. You can add up to five categories, and if you’re a lawyer, I would take advantage of the most accurate categories. Again, I am amazed at how many Divorce Lawyers show up in the maps of Injury Lawyers. The more accurate you are, the better for your overall SEO, not just Local SEO.
Add as much information as possible, including hours, payment types, e-mail address, phone number, URL/web address, photos, videos and coupons. Fill out each field, if appropriate.
When you’re done, make videos, upload them to YouTube and link them back into your local profile on Google Places. Screen cam your PowerPoint presentations. You can include up to 10 pictures and five videos.
Get listed in Other Local Directories: Google Places is important, but so are other local business directories like Yelp and Merchant Circle. Here is a list that any good SEO Company should put you in. Again, make sure that all your information is correct, and keep the same formatting across all locations.
* Better Business Bureau
* Brownbook.net
* Citysearch.com
* judysbook.com
* Kudzu.com
* Best of the Web
* local.com
* MerchantCircle.com
* yelp.com
Get Reviews: Don’t be afraid to ask clients for reviews. Offer some kind of incentive for engagement and visits to your website or to do a review for you. Add a friendly reminder with your office invoice mailings or email newsletters asking your customers to review you and their experience. Ask for your clients to do reviews on all of the above local directories, not just Google Places.
One Important Tip: Don’t go crazy & ask all your friends to review you at once. It will put up a red flag in Google’s eyes & it will actually hurt your rankings. (See below).
Top NEGATIVE Factors to HURT your local listing at Google: There’s someone that tries to work the system & push things (I’m sure you get calls from those folks every day saying “I can get you on Page 1 of Google”). However, this latest Algorithm change proved that all the people that were manipulating & ‘spamming’ the maps before are now gone! Still, I feel it’s important to tell you what NOT to do when setting up your Google Map Listing, and what things will affect your rankings in a negative way.
Top Negative Factors
1. Negative Ratings
2. Location Keywords in Categories
3. (800) Phone Number on Website w/o Local Area Code
4. (800) As Primary Place Page Number
5. Multiple Locations on Places Landing Page
6. Multiple Place Pages w/Same Business Title
7. PO Box on Website w/o Physical Address
8. Multiple Place Pages w/Same Address
9. Hiding Address on Your Place Page
10. Multiple Place Pages w/Same Phone Number (Most Harmful)
Dave Hendricks of the Attorney Marketing Network helps firms get new clients by improving their internet presence and drive measurable leads to their business. He presents a regular Attorney Marketing / Attorney Networking Seminar locally at The Law Offices of Magana Cathcart & McCarthy. Google Adwords Certified, Dave is an Internet Marketing Consultant and has over 16 years of sales and Internet experience in the technology space (9 years within the legal market). Each month, there are literally thousands of people searching for a local attorney in all the major practice areas. Dave helps firms take advantage of that search and be found on Google, Yahoo, and Bing, using successful website design, Search Engine Optimization, Google Local, and Pay-Per-Click techniques.

Dave’s next luncheon seminar is Tuesday, February 22th at 12:00 at the Law Offices of Magana Cathcart McCarthy -- 1801 Avenue of the Stars #600, Century City.
Lunch is included, and you will receive a complimentary evaluation of your website by attending. Space is limited, so save your spot by contacting Dave directly at 818-618-2227, via email at dave@AttorneyMarketingNetwork.com , or by visiting www.attorneymarketingwebsites.com to sign up online.



Michael Douglas Carlin is the director of the movies Luvicide and American Federale. Recently he completed a ten-year stint as the Publisher and Editor of the Century City News. Here his articles turned into three books: Rise a Knight, A Prescription for Peace, and Peaceful Protests.

Samantha Martinez Takes The Gavel At The Century City Chamber

(This article originally appeared in the Feb 8th, 2011 print edition of the Century City News)

Samantha Martinez takes over the heavy gavel at the Century City Chamber of Commerce. Heavy because of the legacy of those that preceded her but in her hands the gavel appears to move effortlessly.

There is something happening over at the Century City Chamber of Commerce. The Chamber is rising to new heights. I credit the staff, Starlyn and Amber that are dedicated to their jobs. I also credit Chamber President and CEO, Susan Bursk. The Executive Committee and the Board, too, have been proactive through a tough economy. The many council chairs and committee members have also done their part to put on interesting events and attract new membership. Samantha picks up the gavel at a time when the Chamber is firing on all cylinders. But the spirit of complacency has no place here and Samantha isn’t about to rest on Chamber Laurels.

I recently attended a retreat for the board of directors put on by the Chamber. The day began early and breakfast was provided along with really strong coffee (a must for early mornings). The discussion centered on building value for members and our role as directors of the board. County Supervisor Zev Yaroslavsky opened the meeting calling on all of us to stay involved in Government at this critical time in the history of Los Angeles. Zev knows that Century City by definition means involvement.

I was reminded about a recent board meeting where there was a spirited discussion about endorsing a measure that was on the California ballot. Some were for the measure and some against… but more than the discussion was the process that was at play here. The myth of a rubberstamp board was dispelled, as was the myth that the chamber is the puppet of a few of the building managers. Samantha led the discussion. Samantha allowed all of the stakeholders with a dog in this fight adequate time.

Opinions from all sides of the issue were heard and the vote was taken. The result was a function of the votes: No back room deals… no coercion! This is a functional Chamber in a functional part of the city amidst so many dysfunctional companies, clubs and organizations that are in Los Angeles. The members that get so much from their Chamber Membership are those that work their membership by participating. Those that choose not to participate my not get as much out of their memberships but the opportunity to capitalize on membership’s value is available for everybody that sits at the table and the Chamber invites more to join and avail themselves of the value that is offered.

Mike Holwick is the immediate past Chairman of the Board and comes with a pedigree of three generations of involvement in Century City. Samantha is the previous Chair of the Government Affairs Council and sits at the intersection of Chamber Activities and access to Government Officials. Samantha is well versed on all of the issues that government struggles to solve and as Chairperson of the Chamber sits ready to give her opinion to officials when she is asked. They would do well to listen to the answers as they might find their struggle to overcome challenges less entangled when listening to Samantha’s voice of reason. Samantha waits patiently to allow all points of view to be heard before summing up all of those opinions into an intelligent platform that everyone somehow agrees with.

Just when you thought the Chamber had peaked and risen to the heights that limit it… you find that there is a plan in play to reach new heights never before thought to be attainable. Those who looked at Chamber Membership in the past and failed to hear the call need to revisit the value of Chamber Membership and get involved in shaping a new, more vibrant, and more important, Century City. Samantha is sure to be an important part of ushering in this new era.

Michael Douglas Carlin is the director of the movies Luvicide and American Federale. Recently he completed a ten-year stint as the Publisher and Editor of the Century City News. Here his articles turned into three books: Rise a Knight, A Prescription for Peace, and Peaceful Protests.

Love Buzz - When Love Fails

(This article originally appeared in the Feb 8th, 2011 edition of the Century City News)

By Anita De Francesco, MA
Relationship Specialist
So you’re looking for the love of your life and you want it to last forever! Now that you’re in this mess for the last year and you discover this relationship is going nowhere and nowhere soon for that matter. It is as if you exist for each other’s time here on earth. Wasting time as some may call it and others may call it growing in time. Well you know that is exactly what we are all doing but sometimes we like to carve out the differences and make each part of our life have meaning, a concern and purpose. Imagine we are all just zombies roaming the earth like a pack of animals and finding and identifying ourselves through the relationships we make.
So now you may have to end this relationship because it doesn’t meet your expectations. You are about to face pain, sorrow, regret, sadness and more. So what do you do now? End it and find someone else or take the time to understand your choices and patterns that you are webbed into. I have been in so many relationships and have grown and learned from every one of them. Some were just for fun and others had more meaning and others I wanted to keep forever. The number one thing to know before going into a relationship is that they do end. Love is a wandering willow, as easy as we get it that is how easy it can get lost. The idea with love is to keep it focused. To keep it focused you must be clear of your insecurities and go beyond all that to find the true meaning of yourself and then love will become more focused. Connecting with someone is to teach you about yourself so that when the right one comes along you are ready. I meet people who dated one or two people and got married and have no real social relationship or sex skills at all and need to be taught. With dating one should put a time on where, when and who you spend it with, because you don’t want to find yourself going past what your clock may be. In other words taking the time to choose the right person. Having the determination that you want to be with this partner then it could never fail. This takes commitment. Pain, sacrifices and disappointments are always going to be a part of love but we need to learn bravery of the heart.
Going a little deeper here with love and relationships; who says that they have to go anywhere. Enjoying each other for who you are and the time that you are given together is also a choice. It is now a time to let go of the expectations and enjoy the moments for what they are. Relationships teach us growth of the soul and spirit.
Love fails for many reasons but a big one is communication. Love dies because we haven’t yet learned how to replenish its source. It dies of blindness, illness and wounds. It fails because of weariness, struggle, and withering. Saying what you wanted to say but couldn’t and saying it from your full being rather than halfway. When you get into the relationship open your eyes and see if it is two or one sided. This is one of the first things to look for. Think about why and what attracted you to this person in the first place. If it was physical in nature then that is what you get and that is not a bad thing but rather an honest thing. But if you looked beyond the physical then there may be something there. You need to establish this territory and you need to be patient. Being patient can mean not rushing into the bedroom, taking the moments and breathing and spacing each other’s interactions. Relationships should involve looking after the interactions of each other about caring and sharing and about affection. There is a certain amount of satisfaction and gratification that go with all this. If you want to sustain and hold onto the relationship here are some tips:
• Take a relationship inventory every 4 weeks. This means assess what you have done and where you think it is going. Make a list of all the good and bad things you like so far.
• Imagine for a moment where you would be if you and this partner lasted and would you like that place. Now be honest with yourself here.
• Every 3 weeks take out the time with your partner for a night of communication about each other. Discuss things and find out where each other is.
• Notice any red flags. Even if you don’t want to see them then write them down on a piece of paper and put them in a drawer for later. Just writing them will help your emotions to acknowledge this later.
• Before going in know what it is that you want, and know how much time you have for this investment.
• Take dating steps and structure and strategize every relationship. There are the sex ones, the casual ones and then the ones to bring home to mom. But mostly honor and love each and every one of them for what they bring you today even if it is the booty call. The honoring and respecting everyone will bring you integrity and pureness and true love. Honor your sluts.
• Understand the misleading moments and arguing. Have the confidence to hail the moment.
• Carve out the time to learn your partner. Pick the date nights that are for fun and sex and then pick those other nights that are for learning more about each other’s mind and then when you get home make some written notes about what you learned
• Another cool thing to do is to share a journal together. For example when you go places you each write a page about how the evening went and you close the book and don’t read it until later. One of you will have to take the responsibility of holding and bringing the journal out on the meeting times. This writing together can teach you so much about yourself.
Isn’t that what it’s all about; the learning of the self. So then how could love fail, it could only get better.
Do you feel stuck and in a rut, depressed or anxious or overall sluggish? I practice Reichian, Gestalt, somatic movement, and counseling/bodywork integrative therapies which involves focused breathing to help stimulate the emotions thus re-patterning the nervous system. I help you to focus on the negative voices and thoughts that create the stress and to resolve those unwanted interruptions that get in the way of your life process. Those stiff armored muscles that block sensation and energy flow will eventually soften.
The rage sitting in the muscles will unfold allowing more feelings of pleasure, more creativeness, freeing blocked energies and sexual dysfunction. Modern society has forced the human character to live in unnatural ways holding back basic needs and instincts. This process of breathing deeply sends messages to the brain which is an effective way to release anger, to let go of baggage, and to feel more alive and trusting thus living in a higher self esteem.

Anita De Francesco, M.A.
www.tantrawisdom.com
info@tantrawisdom.com
310-210-1464

Kids Win With South Central Los Angeles Peace

(This article originally appeared in the March 9th, 2010 edition of the Century City News) - Special thanks to literary agent Mickey Frieberg for arranging this interview

By Michael Douglas Carlin

Just another day. Gary Robinson, nick named “Nugget”, pulls up at the local grocery store. He’s there buying a few things for the wife and kids. He doesn’t think much about the 15 rival gang members hanging out in front of the store. After all, peace had just been negotiated. This store is part of the fabric of the neighborhood. Nugget emerged from the store with a couple of bags of groceries. He got the groceries stowed safely in the back seat. Then he opened the driver door of his Buick. He heard a familiar sound. Instinctively he looked up and knew he was in trouble.

Nugget was known in his neighborhood. He was always a leader. At a very young age Nugget formed “The Junior War Lords”. They began stealing bubble gum, and soda but the pattern of unchecked petty crimes escalate to robberies, extortion, and murder.

Where the rival gangbangers had just stood was a lone gangbanger standing with an assault rifle. He was there on serious business. Standing there Nugget knew that his death would most assuredly be avenged. You would think that this knowledge would be comforting but so many things had recently changed. He felt like there was so much more to do, yet a single bullet would end it all. There was a pause, a hesitation. Neighborhood kids came around the corner and grasped what was about to happen. They were used to this sort of thing in their neighborhood. They ran off beginning to shout, “they killed Nugget, they killed Nugget.”

At eight years old Nugget had become fascinated with the gangster life style. He watched the Hollywood glorification of the underworld. His favorite television show was “The Untouchables”. He saw Meyer Lansky’s gangersterism glorified as he rose to become a millionaire through applying the principles of that gangersterism. Most of all what resonated with young Nugget was the respect of others that being a gangster commanded. Gangsters were shown to their table in the popular club while others waited in line. They were given fruit on the street from vendors, they were greeted everywhere with respect. Nugget joined the Raymond Avenue Crypts becoming a full fledged gang member. He continued to read every book about gangsterism and collected television shows and movies. Much of what this gang learned came from what Nugget researched and he became a leader to be feared or to be silenced.

Nugget had accepted his fate and made no attempt to take cover. News began spreading through the neighborhood. This was a small town trapped in a forgotten part of the big city. The hub in this neighborhood has always been Helen Keller Park. The park had become notorious as a killing zone. A gang member might be killed there in the early evening but even the police were afraid to enter the park at night and they would simply leave the body until morning to begin their investigation. Those investigations were merely paperwork for the files. A dead man in South Central was never treated like a dead man in Beverly Hills or Santa Monica.

A hit, which this undoubtedly was, necessitated success. This wasn’t a kid. This was a hardened criminal, recently paroled that knew how to use a weapon. The hesitation was the only moment of respect that would be given. The chamber was loaded with a click and the bullets began to fly. The trigger was squeezed and casings spun out of the weapon. Each crack sent another casing airborne. Then one by one they began to hit the ground. Flames were coming out of the barrel of the rifle that seemed continuous. That thundering rat, tat, tat that every gangster television show was known for was playing out on a street in South Central Los Angeles. This time the bullets were lead and cutting through Nug’s Buick. When the thundering gunshots ended the silence gave way to the casings landing and bouncing on the concrete. Twenty seven casings lay strewn all about the scene.

At 11 Nugget was in the neighborhood when a car loaded with his friends pulled up. The stolen car had already committed half a dozen robberies and other crimes when Nugget climbed in expecting a joy ride. Instead what he got was an arrest a few miles later that resulted in a seven month legal battle. A postal worker saved Nugget’s life when he told the jury that Nugget wasn’t the kid that committed the crime. But seven months in the Youth Authority turned Nugget into a General Patton, a Luciano, a Lansky, a Scarface. Now Nugget employed his knowledge about gangsterism to charge shopkeepers for protection. From there they entered the drug trade which was the hottest thing to hit America. Nugget was out of control. Soon he was known to law enforcement and was picked up on an old homicide charge but after a stint in jail it became obvious that there wasn’t enough evidence to get a conviction so he was released. But the life of crime continued and it wasn’t long before he faced new charges that resulted in a conviction. Prison meant new connections and education about becoming a better criminal. Upon Nugget’s release from prison he met a woman that would change everything. He was always too busy being a gangster to settle down with any one woman that fly right and left at a man with that type of power. When Shonda became the apple of Nugget’s eye he attempted to kidnap her. Problem was she wasn’t havin’ it. Never before had he met a woman that he wanted that he couldn’t have. Her refusal made him want her all the more. When she asked him if he was a gangster he lied and told her he had nothing to do with the gangs. Then one day she saw a duffle bag filled with assault rifles. She said, “I thought you weren’t into gangs.” He came clean with her but she was already in love with Nugget.

The kids were running through the neighborhood shouting that Nugget had been killed. Anyone listening that night had heard the gunshots. Like all neighborhoods people were coming out of their homes to see what was happening. News about Nugget was something that spread like wildfire. He had always been a person that the neighborhood looked up to as well as being the man that many looked to for protection. Sirens filled the night air alerting the neighborhood that something was amiss in their world. News travels fast in a tight knit community. Police cruisers were traveling toward the sound of the gunshots with their lights ablaze.

Nugget had gone back to prison. Upon his release he was hired to his first honest job in telecommunications. That didn’t stop his involvement in gangs and the duffle bags filled with guns were still around. This time something was different. His relationship with Shonda was bringing him to a new place in life where he wanted something more. At church he complained that no one was preaching the “real sermon”. He was called out to leave his life of being the “Beast” and become submissive to God. He became a coach to a baseball team that was comprised of all of the “bad seeds” – the kids the other teams didn’t want because they were troublemakers. The Helen Keller Oriels first practice was an all out brawl. Nugget recalls it as just like the “Bad News Bears”. Malcolm was on that first team and he remembers it well: “Nugget was so well respected in the neighborhood that we all listened to him. He was able to give us the discipline that we needed. We came together as a team.” The first three games were lost but this team gelled and never lost again. They swept through every team that had labeled them as “bad seeds”. Each win brought the taste of retribution without any bloodshed. The kids were learning the benefits of peace and Nugget was there to teach them the new way. Nugget and the kids had found a path to become respected without any killing.

Several seasons later came the true test. Taco came to practice without his cleats. Nugget asked him why he showed up to practice unprepared. Taco said, “I got my cleats in the car.” “Well go and get them and come back here ready to play.” Taco went off to the car but before he could get his cleats a 2000 Impala came up with the windows rolled down. Shots rang out and Taco lay dead in the street. Nugget felt as if he had sent Taco to his death. He was mad…real mad. Every fiber of Gangster rose up within Nugget that day and he began assembling the retribution crew. Shonda saw the duffle bags come out again with the rifles. War had been sparked and the entire crew wanted to avenge the death of Taco by shedding more blood.

Shonda put her foot down. “There will be no more killing. That ain’t gunna solve it. Nugget! You are the only man that can bring peace – they respect you – they will listen to you.”

“Peace? Nobody wants peace. War is what we all want.”

“You always say you are a leader so show it now. Make peace! Do it for me and your babies. Taco won’t be coming back to the park no matter what but you can save other kids lives by choosing peace. You can give Taco’s death a new meaning.”

Shonda was able to talk sense into her husband and Nugget made the choice for peace. He got on the airwaves and plead for peace. Fox news and various radio stations carried his appeal for peace. Nugget backed by his wife was able to broker what at first was a fragile peace. Another drive by shooting happened as bullets flew at Taco’s house but the peace held.

Four weeks later Nugget found himself standing in the parking lot of the local grocery store with glass all around him, twenty-seven bullet casings lying on the ground, milk pouring in the backseat of his car from a bullet-hole but not a single round had touched him. Soon the police cruisers and entire neighborhood arrived to witness the scene. The community had heard the shots and the early rumor of his death but Nugget was very much alive. With this miracle Nugget was now more committed to peace.

What had begun as a truce between two rival gangs with a 30 year history of violence has evolved six years later to affect 38 gangs that have signed on to the peace. Bloods and Crypts walk freely in the neighborhood that would have meant certain death just a few years ago. Now they play sports together and take out their differences on the baseball field, basketball court, or football field. To date thousands of lives have been saved.

Nugget asks his kids if they want to make $145 a day selling crack, $80 a day working at McDonalds or thirteen cents a day in Federal Prison. He wants them to see a job at McDonalds as a real opportunity. Malcolm says, “this is a catalyst for something bigger. Helen Keller was known for overcoming obstacles. Helen Keller Park is where the inner-cities began overcoming our obstacles.” Nugget now runs CURE and you can help him bring peace to other neighborhoods within the inner-cities by getting involved with him giving the gift of sports to other “at risk” kids. They need uniforms, equipment and transportation to keep the programs going. Donate your time or money to help keep the PEACE. To reach Nugget you can call him at 323.765.7520.

JMB LEADS IN SUSTAINABILITY

(This article appeared in the May 14th, 2012 edition of the Century City News)

JMB THE PILLAR OF THE COMMUNITY

By Michael Douglas Carlin

Those are pretty heavy words – “The Pillar.” In the case of JMB these words have never been more fitting. Their position in the community has been earned over a lifetime of doing the right things for Century City, Los Angeles, California, America and now Mother Earth. On numerous occasions they have transformed patches of dirt into architectural works of art. They have earned a reputation of improving society every time they embark on a venture. They have risked billions of dollars and been tenacious to unveil skyline transformations that rewarded the risk handsomely. Each of their Century City investments improves the revenue of the City of Los Angeles, adds upscale office space, and converts a patch of dirt to the highest possible use.

No wonder politicians flock to them, investors court them, top managers vie for positions in their company, and vendors struggle to get their attention. JMB has roots to almost every single building within Century City. They have placed their mark indelibly upon the landscape of what has become the financial capital of the West Coast. The entire time they have been working hard to bring the dream of Century City to fruition it has been an uphill battle. Yet JMB has always found a way to win. They worked with local neighborhood groups on the details of every project to design and fully integrate their buildings into the fabric of the community.

But what would we expect from the pillar of the community? The have brought tax revenues, created jobs, added value, put capital to good use, and provided an increased quality of life for so many people. But there is so much more that JMB has done as the pillar of the community. For years they maintained the common areas within Century City at a substantial cost that will never be repaid. Now they are leading the way through their sustainability initiatives. Constellation Place was the first building in Los Angeles to become LEED EB Certified and in 2010 they attained LEED EB Gold Certification. They installed solar panels on the rooftops of two parking structures that reduce daytime demand of energy by 29%. And recently they have installed Bloom Fuel Cell Power Generators that power 33% of the building’s power demand and reduced emissions by 30%.

When we look at what is wrong with America let’s put it into context of what is right with America. Hardworking people continue to improve patches of dirt into their highest uses. They get well paid for being risk-takers. We need to celebrate their accomplishments and encourage more of this sort of activity to get America back on track. Perhaps Judd Malkin, Jody Talintino, Vallery Hall, and Sarah Shaw are interested in running for a higher office… perhaps their plan for a better tomorrow is a good one and we should all get out of the way and let them continue doing what they have proven they can do… to perfection.

JMB Installs First of its Kind Bloom Energy Fuel Cell Servers in Los Angeles to help reduce carbon footprint by nearly 30 percent in its Constellation Place Office Building

JMB Realty announced the reduction of Constellation Place’s carbon footprint by nearly 30 percent through the installation of Bloom Energy ServersTM. The state of the art fuel cell power generators will produce 400 kW of power and supply approximately one-third of the building’s electrical demand.

“JMB is excited to be Bloom Energy’s first high-rise, class A office installation. As the first of its kind in Los Angeles, Constellation Place continues to set a precedent in its ongoing commitment to green technology and reducing its carbon footprint,” said Sarah Shaw, Vice President Development and Operations for Constellation Place. “These servers, combined with the existing photovoltaic system, enable JMB to offer its tenants a greener office environment while generating significant savings.

Bloom Servers, adapted from NASA technology, each occupy a space equivalent to the size of an average parking space and contain thousands of Bloom fuel cells - flat, solid ceramic squares made from a sand-like powder- which convert air and natural gas into electricity via a clean electrochemical process, while reducing carbon emissions.

Bloom Energy is a Distributed Generation (DG) solution that is clean, reliable and affordable all at the same time. Bloom’s Energy Servers can produce clean energy 24 hours per day, 365 days per year, delivering faster payback and greater environmental benefits. And while other DG systems may require lengthy installations, sunny locations, or demand for consistent heat load, Bloom Energy systems are easy and fast to install, practically anywhere. “JMB is demonstrating that building owners and operators can create value from clean and reliable sources of energy,” said Bill Thayer, Executive Vice President Sales and Service at Bloom Energy. “Serving its tenants and its own environmental goals affordably makes this a perfect project for Bloom Energy. We are proud to work with a leader like JMB.”


With this energy-producing initiative, JMB Realty joins an elite list of Fortune 500 Bloom Energy customers including E-Bay, Fed-Ex, Google, Staples and Walmart.

About Constellation Place

Located in the heart of Century City on Constellation Boulevard, Constellation Place was built by an affiliate of Chicago-based developer, JMB Realty Corp. In June 2008, Constellation Place became the first high rise office building in Los Angeles to receive the USGBC LEED® Silver certification in the existing building category. Constellation Place has since gone through the recertification process and achieved LEED® Gold Certification.

6 Easy Steps to a Great Presentation

(This article originally appeared in the Feb 8th, 2013 edition of the Century City News)

by David Ackert

We’re advisors. We have advice to share. But if no one knows that, our intellectual capital sits in our heads collecting cobwebs.

Typically we demonstrate our expertise during a “free consultation” where we pitch our capabilities in an effort to dazzle a prospective client. But this kind of forum doesn’t provide much leverage. Presentations, on the other hand, are a great way for us to share our message with a large number of people, brand ourselves as experts, and generate new business prospects.

The introverts among us often shrink away from this strategy. Perhaps you feel that you don’t have the polish or the stage presence or the courage to stand in front of a group and put on a show. Fear not. Your next great presentation can be as simple as a free consultation in a group setting. Here are 6 easy steps that will unleash your wallflower power:

1. Introduce yourself
2. Pose a problem or challenge to the room that falls inside your area of expertise
3. Ask the audience to take a minute to write about a similar situation they’ve seen or experienced
4. Tell them to turn to the person next to them and share details about this problem
5. Call on one or two of your audience members to share what they just discussed with the person next to them
6. Finally, give your perspective on the problem

In just a few minutes, you’ve shown the audience what it’s like to work with you, while also branding yourself as an authority on a relevant topic. Now that they’ve seen you in action, they’re much more likely to come up to you after the meeting with a request for your help (with the problem they just identified in your presentation). The best part is, they did most of the work. All you had to do was do what you do best: advise.

Love Buzz - RECEIVING FROM THE HEART

(This article was published in the Century City News on April 17, 2012)


By Anita De Francesco, MA
Relationship Specialist

Are you a giver or a receiver? It is said that giving is a way to open to the higher power while receiving is a way to connect to the universe. When we receive we allow the positive flow of another’s gifts to circulate through our system. We give ourselves the permission to let someone in. I believe if we can’t receive then we lack a sense of worth, loss and possibly guilt. Some people would rather give because they don’t know how to receive . When we receive there is a warmth in the heart that begins to open up with joy; a warmth that surrounds the chest and heart areas with love and attention and a feeling of love that circulates through the rest of the body. Is this hard to receive? Receiving comes in many forms such as taking a compliment, or a material gift or a smile or even a touch. When we allow ourselves to receive there is a certain love that we show ourselves that no one else experiences but you. Receiving is a way of connecting and opening your heart to your own feelings. You may not like a gift that someone gives you but the question is how well do you receive it? Do you receive it with anger, disappointment, and frustration or with love even if they didn’t know what you needed or wanted. Did it ever occur to you that people are trying their best to please us in any way they can. When you go to a restaurant and you didn’t like the dessert that was homemade from this family owned restaurant; do you label it as being bad food or do you instead say to your heart, they tried their best to please me the customer and they did put effort into it and I should appreciate them for their love; they are doing their best. We forget to look at what other people have available to give from their hearts. We only give what we are able to and what we know. When we receive we teach ourselves and others the real meaning of love and in essence we get smarter and sharper.

Are you a terrible receiver and caught between the heart and the words thank you? Do you over give and forget you have boundaries? Giving and receiving are what connect us to the fundamental experiences of life and interdependence. When we give unconditionally we also long to receive deeply and liberally and to feel the meaning of being touched, nourished and transformed by others. It is others who help us transform into the next dimension of our being.

Let us take it a step further, are you a giver or receiver in the bedroom and do you have a hard time asking for what you want and deserve to receive? This practice of receiving begins in everyday life activities before it can even have affect in the bedroom. Receiving can be challenging as we live in a world of selfishness and when we receive with open heart it can sometimes look like selfishness. To remove the selfish and get away from the “take” requires intention and love. Good intention when giving helps people open to a different level that allows them to feel and appreciate. This can be contagious. If we are cold hearted and hateful then receiving can get lost and become taking. There are takers out there and we need to teach them to appreciate everything even the little things that they are given from others and the universe. The universe gives us so much everyday; and yet we don’t take notice. The old saying is better to give then to receive is not true. It is good to have a balance between the two. When we allow ourselves to receive our levels of dopamine rise which is the hormone of feeling good. Receive with confidence and courage. Anthropologist Marcel Mauss examined gift economics and concluded that there is no such thing as a free gift. He claimed that one has no right to refuse a gift, if so it shows a fear of having to reciprocate. So when you receive do you feel obligated to give back such as in holiday or birthday times? The old tit for tat theory. If you receive with open heart and confidence those false feelings of obligation will dissolve. We give to show love and affection and we should also receive with those same feelings. In China the practice of reciprocity is so profound that it is the basic rule of being a person. They believe in repaying ones gratitude with more than what they received. For example if they honor one arm they repay back in honoring ten arms. Every culture has its own way and values when it comes to giving and receiving. In China they also believe in refusing the gift over and over before finally receiving it. I guess working for it so to speak, climbing the ladder of karma and worth.

Sometimes receivers feel weaker and fear having to let down their ego in order to be humble and kind. Part of receiving is giving up control, resistance, armor and defense. Even when we give advice people reject that because of their frail egos may have to open to the heart of receiving. If we are not a good receiver we can lose respect from others in the sense that they may take advantage. Everyone deserves to receive in many ways which says I can and deserve to receive love.

Receiving is one of the most intimate gifts of life and if you miss this part of it you are not living. My advice is to accept what your partner is giving and find the connection. Receiving can heal your pain and is very empowering so I recommend faking it for a while until that heart opens and connects to the whole experience
Do you feel stuck and in a rut, depressed or anxious or overall sluggish? I practice Reichian, Gestalt, somatic movement, and counseling/bodywork integrative therapies which involves focused breathing to help stimulate the emotions thus re-patterning the nervous system. I help you to focus on the negative voices and thoughts that create the stress and to resolve those unwanted interruptions that get in the way of your life process. Those stiff armored muscles that block sensation and energy flow will eventually soften.

The rage sitting in the muscles will unfold allowing more feelings of pleasure, more creativeness, freeing blocked energies and sexual dysfunction. Modern society has forced the human character to live in unnatural ways holding back basic needs and instincts. This process of breathing deeply sends messages to the brain which is an effective way to release anger, to let go of baggage, and to feel more alive and trusting thus living in a higher self esteem.

Anita De Francesco, M.A.
www.tantrawisdom.com
info@tantrawisdom.com
310-210-1464

Kids Win With South Central Los Angeles Peace

This article originally appeared in the March 9th, 2010 edition of the Century City News) - Special thanks to literary agent Mickey Frieberg for arranging this interview

By Michael Douglas Carlin

Just another day. Gary Robinson, nick named “Nugget”, pulls up at the local grocery store. He’s there buying a few things for the wife and kids. He doesn’t think much about the 15 rival gang members hanging out in front of the store. After all, peace had just been negotiated. This store is part of the fabric of the neighborhood. Nugget emerged from the store with a couple of bags of groceries. He got the groceries stowed safely in the back seat. Then he opened the driver door of his Buick. He heard a familiar sound. Instinctively he looked up and knew he was in trouble.

Nugget was known in his neighborhood. He was always a leader. At a very young age Nugget formed “The Junior War Lords”. They began stealing bubble gum, and soda but the pattern of unchecked petty crimes escalate to robberies, extortion, and murder.

Where the rival gangbangers had just stood was a lone gangbanger standing with an assault rifle. He was there on serious business. Standing there Nugget knew that his death would most assuredly be avenged. You would think that this knowledge would be comforting but so many things had recently changed. He felt like there was so much more to do, yet a single bullet would end it all. There was a pause, a hesitation. Neighborhood kids came around the corner and grasped what was about to happen. They were used to this sort of thing in their neighborhood. They ran off beginning to shout, “they killed Nugget, they killed Nugget.”

At eight years old Nugget had become fascinated with the gangster life style. He watched the Hollywood glorification of the underworld. His favorite television show was “The Untouchables”. He saw Meyer Lansky’s gangersterism glorified as he rose to become a millionaire through applying the principles of that gangersterism. Most of all what resonated with young Nugget was the respect of others that being a gangster commanded. Gangsters were shown to their table in the popular club while others waited in line. They were given fruit on the street from vendors, they were greeted everywhere with respect. Nugget joined the Raymond Avenue Crypts becoming a full fledged gang member. He continued to read every book about gangsterism and collected television shows and movies. Much of what this gang learned came from what Nugget researched and he became a leader to be feared or to be silenced.

Nugget had accepted his fate and made no attempt to take cover. News began spreading through the neighborhood. This was a small town trapped in a forgotten part of the big city. The hub in this neighborhood has always been Helen Keller Park. The park had become notorious as a killing zone. A gang member might be killed there in the early evening but even the police were afraid to enter the park at night and they would simply leave the body until morning to begin their investigation. Those investigations were merely paperwork for the files. A dead man in South Central was never treated like a dead man in Beverly Hills or Santa Monica.

A hit, which this undoubtedly was, necessitated success. This wasn’t a kid. This was a hardened criminal, recently paroled that knew how to use a weapon. The hesitation was the only moment of respect that would be given. The chamber was loaded with a click and the bullets began to fly. The trigger was squeezed and casings spun out of the weapon. Each crack sent another casing airborne. Then one by one they began to hit the ground. Flames were coming out of the barrel of the rifle that seemed continuous. That thundering rat, tat, tat that every gangster television show was known for was playing out on a street in South Central Los Angeles. This time the bullets were lead and cutting through Nug’s Buick. When the thundering gunshots ended the silence gave way to the casings landing and bouncing on the concrete. Twenty seven casings lay strewn all about the scene.

At 11 Nugget was in the neighborhood when a car loaded with his friends pulled up. The stolen car had already committed half a dozen robberies and other crimes when Nugget climbed in expecting a joy ride. Instead what he got was an arrest a few miles later that resulted in a seven month legal battle. A postal worker saved Nugget’s life when he told the jury that Nugget wasn’t the kid that committed the crime. But seven months in the Youth Authority turned Nugget into a General Patton, a Luciano, a Lansky, a Scarface. Now Nugget employed his knowledge about gangsterism to charge shopkeepers for protection. From there they entered the drug trade which was the hottest thing to hit America. Nugget was out of control. Soon he was known to law enforcement and was picked up on an old homicide charge but after a stint in jail it became obvious that there wasn’t enough evidence to get a conviction so he was released. But the life of crime continued and it wasn’t long before he faced new charges that resulted in a conviction. Prison meant new connections and education about becoming a better criminal. Upon Nugget’s release from prison he met a woman that would change everything. He was always too busy being a gangster to settle down with any one woman that fly right and left at a man with that type of power. When Shonda became the apple of Nugget’s eye he attempted to kidnap her. Problem was she wasn’t havin’ it. Never before had he met a woman that he wanted that he couldn’t have. Her refusal made him want her all the more. When she asked him if he was a gangster he lied and told her he had nothing to do with the gangs. Then one day she saw a duffle bag filled with assault rifles. She said, “I thought you weren’t into gangs.” He came clean with her but she was already in love with Nugget.

The kids were running through the neighborhood shouting that Nugget had been killed. Anyone listening that night had heard the gunshots. Like all neighborhoods people were coming out of their homes to see what was happening. News about Nugget was something that spread like wildfire. He had always been a person that the neighborhood looked up to as well as being the man that many looked to for protection. Sirens filled the night air alerting the neighborhood that something was amiss in their world. News travels fast in a tight knit community. Police cruisers were traveling toward the sound of the gunshots with their lights ablaze.

Nugget had gone back to prison. Upon his release he was hired to his first honest job in telecommunications. That didn’t stop his involvement in gangs and the duffle bags filled with guns were still around. This time something was different. His relationship with Shonda was bringing him to a new place in life where he wanted something more. At church he complained that no one was preaching the “real sermon”. He was called out to leave his life of being the “Beast” and become submissive to God. He became a coach to a baseball team that was comprised of all of the “bad seeds” – the kids the other teams didn’t want because they were troublemakers. The Helen Keller Oriels first practice was an all out brawl. Nugget recalls it as just like the “Bad News Bears”. Malcolm was on that first team and he remembers it well: “Nugget was so well respected in the neighborhood that we all listened to him. He was able to give us the discipline that we needed. We came together as a team.” The first three games were lost but this team gelled and never lost again. They swept through every team that had labeled them as “bad seeds”. Each win brought the taste of retribution without any bloodshed. The kids were learning the benefits of peace and Nugget was there to teach them the new way. Nugget and the kids had found a path to become respected without any killing.

Several seasons later came the true test. Taco came to practice without his cleats. Nugget asked him why he showed up to practice unprepared. Taco said, “I got my cleats in the car.” “Well go and get them and come back here ready to play.” Taco went off to the car but before he could get his cleats a 2000 Impala came up with the windows rolled down. Shots rang out and Taco lay dead in the street. Nugget felt as if he had sent Taco to his death. He was mad…real mad. Every fiber of Gangster rose up within Nugget that day and he began assembling the retribution crew. Shonda saw the duffle bags come out again with the rifles. War had been sparked and the entire crew wanted to avenge the death of Taco by shedding more blood.

Shonda put her foot down. “There will be no more killing. That ain’t gunna solve it. Nugget! You are the only man that can bring peace – they respect you – they will listen to you.”

“Peace? Nobody wants peace. War is what we all want.”

“You always say you are a leader so show it now. Make peace! Do it for me and your babies. Taco won’t be coming back to the park no matter what but you can save other kids lives by choosing peace. You can give Taco’s death a new meaning.”

Shonda was able to talk sense into her husband and Nugget made the choice for peace. He got on the airwaves and plead for peace. Fox news and various radio stations carried his appeal for peace. Nugget backed by his wife was able to broker what at first was a fragile peace. Another drive by shooting happened as bullets flew at Taco’s house but the peace held.

Four weeks later Nugget found himself standing in the parking lot of the local grocery store with glass all around him, twenty-seven bullet casings lying on the ground, milk pouring in the backseat of his car from a bullet-hole but not a single round had touched him. Soon the police cruisers and entire neighborhood arrived to witness the scene. The community had heard the shots and the early rumor of his death but Nugget was very much alive. With this miracle Nugget was now more committed to peace.

What had begun as a truce between two rival gangs with a 30 year history of violence has evolved six years later to affect 38 gangs that have signed on to the peace. Bloods and Crypts walk freely in the neighborhood that would have meant certain death just a few years ago. Now they play sports together and take out their differences on the baseball field, basketball court, or football field. To date thousands of lives have been saved.

Nugget asks his kids if they want to make $145 a day selling crack, $80 a day working at McDonalds or thirteen cents a day in Federal Prison. He wants them to see a job at McDonalds as a real opportunity. Malcolm says, “this is a catalyst for something bigger. Helen Keller was known for overcoming obstacles. Helen Keller Park is where the inner-cities began overcoming our obstacles.” Nugget now runs CURE and you can help him bring peace to other neighborhoods within the inner-cities by getting involved with him giving the gift of sports to other “at risk” kids. They need uniforms, equipment and transportation to keep the programs going. Donate your time or money to help keep the PEACE. To reach Nugget you can call him at 323.765.7520.