Celebrity Floral Designer Amy Marella Announces Opening of Fleurish, A Unique Flower Bar
“Where You Are The Fleurist”
LOS ANGELES, CALIF. (October 24, 2014) – Famed floral designer Amy Marella, who has created designs for LA’s top celebrities for years at The Hidden Garden, is pleased to announce the grand opening of her latest concept, Fleurish, the first dedicated design-it-yourself flower bar, in the chic Brentwood neighborhood of Los Angeles.
Fleurish is the vision of Marella and co-founders Alex Frost and Allyson Arons, whose aim is to reinvent a flagging flower industry with its unique design-it-yourself concept, exclusive technology, and proprietary “iFleur tablets,” which include step-by-step tutorial instructions for guests to craft their own floral designs using fresh seasonal blooms.
At Fleurish guests can create their own arrangements, take a class, celebrate a special occasion such as a birthday party or bridal shower, or grab an exquisitely designed floral arrangement to go. They may also pick up a signature Fleurish gift such as the Boutique Basics floral tool kit to take home from the boutique. Curbside service, valet parking, and immediate on-demand delivery options will be available.
“I am so thrilled to announce the opening of Fleurish,” said co-founder Amy Marella, who also owns the renowned The Hidden Garden Floral Studio. “My customers are constantly telling me they wish they could be floral designers, and at Fleurish, they finally can be!” she said. “My co-founders and I saw an opportunity to create a beautiful space where people can create their own beautiful arrangements. Creating Fleurish is a dream come true and I’m so excited to share my vision with others.”
Upon entering the stylish, light-flooded space, guests can select from nine custom Fleurkits per season, which include everything needed for their chosen arrangement: a vessel, flowers and specialty trimmings, plus a uniquely designed box for easy transport. FleurKits start at $35.95, and a 45 minute studio fee at the flower bar costs $5.00, and may be reserved in advance. The flower bar is equipped with a sleek, user-friendly iFleur tablet to walk guests through the design process step-by-step.
From now through December 2014, Fleurish will be offering their Fall Collection of FleurKits, a selection of nine unique varietal arrangements, and a special monthly feature. The Fall Collection includes the fruit and bloom-filled Berried Delight; warm orange and yellow arrangements like Sherbert Sensation,Abundant Citrus and Sunshine & Succulents; dark purple and fuchsiaAutumn Twilight; the succulent arrangement Zen Love; a special blend of orchids in Orchid Affair; a unique standing bouquet Bundled Dreams; and the sunflower-filled Textured Fields.
Fleurish is available for private and semi-private events where guests of all ages can celebrate special occasions or simple date nights. Party packages for birthday parties, corporate events, children’s parties (such as the Petite Fleurists for ages 7-15 years), girls’ nights out, along with bridal and baby showers, are all available and begin at $40 per person. Fleurish will also offer a selection of classes that range in skill level from beginner to intermediate level, along with specialty workshops and live-demos.
In addition to Fleurish’s floral design classes, FleurKits, and parties, Fleurish will also include a retail boutique with select signature retail items including their Bouquet Basics 3-Piece Tool Kit ($54.95), which contains Fleurish’s custom rose stripper, floral scissors and a floral knife. Additional retail items include floral design must-haves such as: floral misters, aprons, individual floral arranging tools, and both liquid and powdered floral food.
About Fleurish
A unique, sophisticated design-it-yourself flower bar by celebrity floral designer Amy Marella of LA’s renowned florist The Hidden Garden -- where you can create your own arrangement, take a class, celebrate a special occasion, or pick up an exquisitely designed floral arrangement to go. The chic, light-flooded space in the heart of LA’s fashionable Brentwood neighborhood, will include a collection of exquisite blooms from the simplest roses to rare novelty orchids, as well as interactive “ifleur” technology, and a selection of signature retail gifts. Fleurish is the quintessential experience and party venue for all ages… where you are the fleurist. Flagship store Fleurish Brentwood to open October 24, 2014 at 11906 San Vicente Boulevard, with more locations to come.
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