Internationally celebrated, French -born makeup artist
AIDA CREATES AN EVE-OLUTION – A NEW DECLARATION OF INDEPENDENCE FROM CONFORMITY
THE NEW BEAUTY EYE-DEAL:
TIGER EYES TIC TAC TOE SHELL-SHOCKED WORD-WISE MATISSE EYES
By Ilene Proctor
Illustration: Cassie Ramsay Anderson
Trendsetter alert! Aida firmly believes "every day, a female should do something to express her own feminine uniqueness. It is bad for the mind to continually be part of conformity." With that in mind, Aida created a makeup path no one before has ever dared to tread. It's a new beauty eye-deal. Wild wonder eyes. Iconic eyes that definitely make positive eye contact.
Depending upon mood, one can now bring out one's animal instinct with the newtiger or zebra eyes. Or, take a wink on the wild side with shell-shocking eyes. Playful? Try Tic Tac Toe eyes. Of, if you want to send a message, say the word, Love, Peace, whatever, and you'll never have to utter a word,your eyes will say it for you. . Feeling ultra-feminine and artistic: try fluttering yourMatisse-inspired eyes. Or, make eye contact with some musical high notes. The eyes the limit with how you can express yourself.
Because eyes are the window of the soul- Aida's new drop-dead dramatic makeup for eyes are a clear vision of what's in stores for the future.
EYE SHADOWS- HUES WHO DO SOMETHING FOR ME
Yes Yellow , Neon Green, Feisty Fuchsia , Blink Pink, $
Co-op Color Range:
KISS AND MAKEUP
A memorable kiss can be accomplished only with the softest, most luscious lips. For kissable fullness, Aida's Spectacularly intense lipsticks maximize lush lips and stay color-put for eight hours . $21.00 Now toss in the best gloss, Go Light on My Lips, $21
CHEEKY CHIC
Born to Blush in 3 different shades,$
A company—and an industry—are only as successful as the leader behind it.
The inspiration behind Aida cosmetics is the internationally celebrated, French -born makeup artist and visionary entrepreneur Aida Danielle, At 30, Aida's story is the stuff legends are made of. Her father was the renowned Ambassador from Senegal, (Claude) Danielle, her mother a successful businesswoman. She was born with a bod for modeling, a head for business.
Beautiful and statuesque, Aida started her career at the age of 18 with modeling and later by teaching modeling courses for a well-known established modeling school. Her, partner lovely Amberly Olguin joined the company in 2011, her background as an event planner / public relations was a great addition for AIDA Cosmetics. They both quickly recognized the benefits of each other's expertise towards the versatility and creativity for AIDA Cosmetics products. Aida and Amberly both strongly believe that every woman should feel beautiful and glamorous without having to spend a fortune on cosmetics products. That shared belief is what led Amberly to become a co-owner in 2012.
Aida explains "I'm a big risk-taker, and America has given me the chance to take calculated risks. This gave me more room to think of new ways of doing things." Aida is a pioneer in the new wave of cosmetics: daring, experimental, gloriously non-conforming , which is why Aida has become the magnet for those in quest of a makeup that expresses a woman's creativity and individuality. Her philosophy of beauty is a powerful fusion of expertise and experimentation.
Her makeup products are ideal for those wanting a beauty experience that transcends the ordinary into extraordinary territory. Aida says: I have devoted my life to maximize my special holistic approach to achieving the perfection of beauty." The great streams of science and spirituality are finally coming together with Aida. In pursuing a quest to obtain the best beauty products, Aida created a meticulous approach towards perfection, taking makeup to the highest level. She insisted on recruiting only the best chemists in the field to formulate her makeup concepts, and sourced only the most exquisite raw materials from around the world. Starting with a fervent love of color by personally creating and blending her own unique color palettes she thenbroke all toxic barriers by using only the of purest ingredients: everything is • Hypoallergenic• Fragrance free. Allergy tested• Non-comedogenic • Manufactured in North America
Aida's team is a visionary one who are always open to new ideas and who strongly encourage innovation. They are dynamic and lead by example, motivating others by setting high expectations while rewarding those who strive for excellence. Her team members have described her as "a champion at empowering her people."
Currently, AIDA Cosmetics has made and will continue to make a significant impact in the US market and is now expanding to Europe and Africa with their involvement in charitable social initiatives (Breast Cancer campaigns & Kids Cure etc…) along with engagements of businesses and celebrities endorsements and awareness of social / cultural diversity.
Follow us at @AmericanNewsSer on Twitter
No comments:
Post a Comment