The key to reaching Hispanic voters? Speak both their languages!
Washington, DC [CapitalWirePR] September 22, 2014 - Today, The Hispanic Institute launched a bilingual public service announcement videoencouraging Hispanics to vote in this November's midterm elections. Thevideo -- which transitions seamlessly between English and Spanish -- is part of the Institute's 2014 Get-Out-The-Vote campaign.
"America's 54 million Hispanics owe it to themselves and their families to make their voices heard at the polls this November," said Gus West, Board Chair of The Hispanic Institute. "Our video appeals to Hispanic Americans' sense of civic duty -- whatever their preferred language may be."
Historically, Hispanics have been under-represented politically. That's largely because they've voted at rates 25 percent lower than blacks and whites.[1]
The Hispanic Institute's video aims to change that. And reaching Hispanics requires bilingual outreach. The U.S. Census Bureau predicts the use of Spanish as the primary language will decrease among Hispanics in the coming years.[2] Already, a quarter of Hispanic Americans speak only English at home.[3]
The Hispanic Institute is looking to air its Get-Out-The-Vote video in five states with the most competitive elections this fall: Nevada, Colorado, North Carolina, Georgia, and Iowa.
"With the mid-term elections just six weeks away, Hispanics have a historic chance to influence policy on the issues that matter most to them," said West. "Our campaign will call on them to seize that opportunity."
The video is here:
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