EL SEGUNDO – The Los Angeles Lakers have signed a multi-year partnership deal with Time Warner Cable, it was announced today by Senior Vice President of Business Operations/COO Tim Harris. Through the partnership, Time Warner Cable will serve as Official Sponsor of the Los Angeles Lakers across its core products and services, including digital cable, high speed internet, home phone, and IntelligentHome®.
“Our TV broadcast partnership with Time Warner Cable the last two years has been a wonderful marriage between our companies, and we’re very pleased to expand that with this new sponsorship deal,” said Harris.
"We look forward to providing our customers and all Lakers fans a variety of opportunities and unique experiences they can enjoy in and outside the arena as an official sponsor of the Los Angeles Lakers,” said Jeffrey A. Hirsch, EVP and Chief Marketing/Sales Officer for Residential Services at Time Warner Cable.
The Official Sponsorship designation deal will give TWC in-arena signage and fan engagement; hospitality; digital and print advertising; online promotions; and charity tie-ins, as well as other elements.
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