There is an arrogance in a bank that gets $25 billion dollars in TARP Funds and then spends $138 million to purchase two corporate jets and a hanger to house them. That arrogance starts at the top and can flow straight down to the branch manager. In fact, an incident inside the CHASE branch in Century City had a customer escorted out of the bank because he asked for change. The police were not called, no pepper spray was used and no arrests were made. But CHASE said to Sam Sharif, owner of Ummba Grill, we don’t want you here if you are going to be so demanding by asking our branch to keep a stock of five dollar bills around. The branch in the Palisades wants Sharif’s business and the business banker there has had a suitable relationship with Sharif for over six years going back to her time at Citi. Sam from Ummba isn’t the sort of man you would expect to be a trouble maker… in fact, Sam is one of the happiest people in Century City and Ummba has HAPPY HOUR all day on Monday and Tuesday and from 11-7 on Wednesday through Sunday. They offer half off all beers, well drinks and house wines and five dollar appetizers, five dollar specialty drinks, six dollar martinis, and twenty dollar specialty pitchers. Sam was so upset at being escorted out of the bank by security that he began a drink special at Ummba. For every customer that closes an account at CHASE he is offering a free blue shot with a “CHASEer”.
My blood boiled when we bailed out the banks and foreclosed on the little guy. Now that I have talked to the folks at CHASE in the media relations department who stood by the decision to throw Sam out of the bank it is bringing back the anger of the bail out. They are too big to fail. They no longer have to compete so having change for merchants isn’t a concern for CHASE anymore. They can’t lose. They don’t have to write loans. They don’t have to give customer service. Billions of dollars were given to them that they didn’t work for and that has led to this arrogance. I asked the Media Relations guy why they didn’t approach this straight up with Sam and call him up and ask him to take his money to another bank. He said, “We don’t want him to move his money. We just wanted him out of the bank.” That pretty much sums it up. They want our money but they no longer want us around. They no longer want to offer us the products we need. A merchant needs change and I wouldn’t blame Sam for being upset that his bank not only didn’t provide a tool he needed to run his business they refused to provide it and were incensed when he asked for it. The bank is appropriately named CHASE because they CHASE their customers away. It is time that we all stand up and toast Sam who had the audacity to ask for five dollar bills so that he could make change in his restaurant. It is time that we all stood toe to toe with Sam and didn’t wait for CHASE to CHASE us away. It is time that we voted with our dollars and moved all of our money, NATIONWIDE, out of the hands of arrogance and into banks that treat customers with respect and dignity.
They can continue to be arrogant as long as we support that arrogant behavior. I asked the media relations department to call Sam and work something out with him to make him happy because of his mistreatment. I told them that I didn’t want to write this story and that maybe they should offer him change for his restaurant whenever he needs it, or free checking for a year. But in the end all that happened is the two great managers at the Palisades Branch reached out to Sam on a personal level and told him that they stood by him for his loyal patronage and that there was nothing they could do.
Ummba Grill is an icon within Century City and is located at the Century City Mall. Pictured on the front cover is an amazing staff. It is the hip and happening place every summer as they have the best patio in West Los Angeles. Their patio is booked for events nightly and their success has led to large balances that are going to be moving to another bank, pronto. Those large balances are also leading to a second location at the best mall in Los Angeles – Santa Monica Place. This is the American Dream - two men who made good on their investment and won the hearts and stomachs of a finicky crowd to not just please but to exceed every expectation of their customers. Ummba Grill is the best Brazilian Restaurant North of the Border and people come back time and time again. I have held hundreds of events at Ummba and always had the best service from the staff and incredible food. When Abraham McDonald won the Oprah Winfrey Contest his celebration party was at Ummba Grill.
The time has come to focus all of that TARP anger on a single bank. So let’s satisfy that anger by voting with our dollars and pulling every last one of them out of CHASE. Let’s see how arrogant they are when all of their customers have left. If we focus this anger on a single bank, CHASE, we can send a signal to other banks that we are not to be mistreated when we ask for something a bank should provide in our business or in our life. We can send a message that America is a place where you must compete and provide products we need and customer service or we will CHASE you out of our country – that you are not too big to fail. Sam has offered a free shot with a CHASEer, what will other companies offer those that pull funds out of CHASE? Get on board!!!!
Sam is inviting all of Century City to come get a free blue shot with a CHASEer on Wednesday night the 18th of August beginning at 5pm. Come and show your support of Sam as a man who demanded that his bank provide him with change. Come slam your shot and then CHASE it down in support of Sam. Then tweet and retweet this information to all of your friends and families in America so that we can make a statement that banks shouldn’t be incensed when we ask for something we need.
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